Twitter was buzzing Friday morning (June 26), after Kanye announced Yeezy’s new brand partnership with Gap and unveiled the collaborated line’s new logo.
“#WestDayEver,” the Jesus Is King rapper hash-tagged the announcement.
According to the New York Times, the inked deal between Yeezy and Gap is set for 10 years with the option to renew after five. Gap is reportedly expecting to garner $1 billion annually thanks to the new partnership within the first five years.
Hours after Kanye’s announcement, Gap’s stock had reportedly already risen 12 percent. Meanwhile, the rapper’s Yeezy brand stands to gain substantial royalties and potential equity.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” the Global Head of Gap Brand Mark Breitbard said in a press release.
Yeezy Gap will reportedly include pieces “at accessible price points” for men, women and kids. However, footwear — a Yeezy staple — will not be offered in the collection. The brand will be introduced to stores and digital channels in the first half of 2021 through various rollout “expressions” helmed by Kanye’s “design vision.”
“If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true!” Ye’s wife Kim Kardashian tweeted on Friday (June 26). “I am so proud of him. You guys are going to love what they have in store for everyone! From working at the Gap to this partnership is so inspiring.”
Later in the day, Kanye revealed to fans what else he has in store, including his new animated TV series with Kid Cudi inspired by their collaborated project Kids See Ghosts, a Jesus Is King film released to Apple TV and a “Dr. Dre version” of the album.
See his tweets below.