/  05.19.2020

Yesterday marked the two-year anniversary of KYLE’s debut studio album Light Of Mine, which was led by the Lil Yachty-assisted “iSpy” and has since earned a Gold certification. Possibly in celebration of, the California artist has liberated a new single titled “What It Is,” which sees him coming to terms with his girl wanting out of the relationship he wants to fix:

“Now you know I’m getting on this plane, and the s*** you textin’ got me feelin’ pain/

Yeah, yeah, but you know I can change, tell me that you ain’t done said the same/

Now and then you know I make mistakes, look, you know everybody make mistakes/

Yeah, yeah, but you don’t feel the same, it shouldn’t have to be that way…/”

The video brings KYLE’s reality to life, as a woman can be seen leaving from his residence while he watches. He’s later seen both in reflection of what’s happening and creating music from the raw emotions.

Originally thought to be staying low since he announced his break from music to find himself last year, KYLE has recently revealed that he’s ready to release his next project, despite the current quarantine in place and fears of losing out on sales as a result:

“So where do I start… I initially was going to wait until after the pandemic to release any of the songs I made for this album. I made this album to be enjoyed outside in the sun in the company of friends. But it seems we may not be outside for some time, and you (my fans) need this music now more than ever. I was so afraid of COVID 19 keeping me from having smash hit songs that I was gonna push it till next year…”

Press play on “What It Is” below.


King Combs vs. Pardison Fontaine (Semi-Finals) | ‘The Crew League’ (S2, Ep. 6)

In the most dramatic Crew League game yet, King Combs and The CYN Mob battle against Pardison Fontaine ...
  /  07.09.2021

How to establish business credit | 'Maconomics'

In an all-new “Maconomics,” host Ross Mac dives into the steps one must take if ...
  /  05.23.2022

For Nike, the past, present and future are female

Nike’s formidable history makes it a championed sports brand and cultural centerpiece — especially where ...
  /  05.19.2022

Honoring Slutty Vegan founder and CEO Pinky Cole as our revolutionary of the week

Pinky Cole is the founder and CEO of Slutty Vegan, a plant-based burger restaurant chain ...
  /  05.20.2022
View More