Future says he’s mastered the art of turning trap music into pop
“I found the cure to making this trap sh*t go pop,” he said.
Future has already enjoyed early success from his recently released album, High Off Life. The 21-track LP went gold in a matter of minutes thanks to his and Drake’s four-times platinum collaboration “Life Is Good,” as well as several other previously released cuts such as “100 Shooters” featuring Meek Mill and Doe Boy, the “Life Is Good (Remix)” with DaBaby and Lil Baby, “Tycoon” and “Last Name” featuring Lil Durk.
Speaking with Zane Lowe on Apple Music’s Beats 1 Radio on Friday (May 15), the Atlanta-bred hitmaker explained that his high-selling discography has been a result of successfully pivoting trap music into pop records.
“It wasn’t quick for me, but it will be for everybody that comes behind me because I found the glitch in the matrix, I found the recipe,” he told Lowe about the trap-pop crossover. “Once you find the recipe, then you got it…then it’s just like tryna find the cure for Corona. Like, I found the goddamn, the cure to making this sh*t go pop — trap sh*t going pop. Like, whatever you doing, it’s gonna pop. Like, you could be yourself and it’s gon’ pop. Like, you could crossover, too. You could get the same money as a pop star by being yo self. You don’t even have to do no corny ass sh*t, you just be yourself and you get pop star money.”
“I wanted to start getting paid a certain amount for the shows, so that the next person behind me, doing the same kind of music or better music, they’d be able to get paid way more. You from the streets, you from the trenches, you need to get paid this amount of money. We gettin’ paid like pop stars,” he added. “… At the end of the day, it’s about these checks. Why we not getting this much money for these shows? We need to get a million dollars for a show.”
According to HitsDailyDouble, High Off Life is projected to earn a total of 175,000 to 180,000 equivalent album units within its first week, with 17,000 to 20,000 derived from pure album sales.
See Future’s full video chat with Lowe below.
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