The rapper encouraged his fanbase and fellow rappers to stop supporting the cognac brand for their lack of support and use of the Black community. “My Folks Need To Stop Drinkin Hennessy. They Don’t Fuck Wit Us!” Quavo tweeted. “No mo Rapping about Henny.”
In his announcement, he revealed he’s sticking with cognac, but switching to the Martell brand. “Martell Way Is How I’m Coming and They Appreciate It Better! Martell Blue Swift!” he wrote.
Quavo’s not the first rapper to call out a brand for profiting off of Black people. Last year, after Gucci advertised a sweater that resembled Blackface, it caught T.I.’s attention, and he encouraged everyone to boycott the brand.
“APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my bad I didn’t mean to be racist and disrespectful towards your people,’” he wrote after the company issued an apology.
“If we stop buying ANYTHING they MUST correct any and ALL of our concerns,” he said. “That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!!”
In recent months, following George Floyd’s tragic death, brands have also been called out for their racially insensitive logos and policies. When Aunt Jemima and Uncle Ben’s were called out, they said they would make changes to their brand, but Master P told his followers to lend their support to his Black-owned alternative and to Black businesses in general.
“When you look at Aunt Jemima, and you look at Uncle Ben, we don’t own those products, we never did,” he said. “We need to understand that we’re not going to be able to put money back in our [Black] community because we don’t own those brands. Our grandparents [have] been having us buy those products because they think it’s people that look like us.”
“What we fighting for right now, we got to do it on a financial level and start fighting for those rights on the financial side and start showing people that we have people that are thinking outside the box, coming up with great ideas,” he continued.