On Tuesday (May 26), REVOLT Media and TV’s CEO, Roma Khanna, made the official announcement that Detavio Samuels has been named the new COO of the company. As the unapologetically Hip Hop network owned by music mogul Sean “Diddy” Combs continues to expand on its successes in the media industry, Samuels will be overseeing a number of departments that will execute these achievements.
He will lead “all aspects of programming and content including original development, content acquisitions, physical production and post-production, as well responsibility for video content and strategy for REVOLT’s digital platforms. He will also oversee insights, creative, consumer marketing, and PR,” reads a press release.
Khanna, who’s thrilled to bring Samuels on board, issued a statement about his new position. “I am excited to add Detavio’s leadership and track record of success with content and brands across traditional and digital platforms to the stellar team we have built at REVOLT,” she said. “His growth mindset and his passion for the culture will help build REVOLT’s mission to consistently and unapologetically serve our core Gen Hip Hop audience.”
Samuels is ready to jump into his new role, as well. “The predominant influence of Hip Hop across every facet of global culture is undeniable and REVOLT has the momentum and necessary ingredients to harness that power and drive it forward as no one else can,” he said. “I couldn’t be more excited to join this exceptional team and help guide this brand to new heights.”
Samuels joins REVOLT from Interactive One where he served as president. There, he was responsible for driving the growth of iOne, the company’s digital platform that includes outlets such as Global Grind, Hip Hop Wired, Bossip, Hello Beautiful, Madame Noire and more. He was also in charge of One Solution/OneX, Interactive One’s cross-platform sales, brand solution and branded entertainment group.
Before that, Samuels served as the president of GlobalHue-Detroit where he was responsible for the management and growth of clients such as Walmart, Jeep, Chrysler, NBA and US Bank.
Samuels has a Bachelors of Arts degree from Duke University, as well as a Master of Business Administration and Master in Education from Stanford University.
Welcome aboard, REVOLT COO Detavio Samuels!