Episode 8: Multicultural Marketing & Publicity 101 + Season 1 Finale
07.28.2021 /
43 min
Episode Details
On the final episode of BLK ON THE SCENE - Season 1, DeDe and Jon dive into their bread and butter, the wonderful world of Multicultural Marketing & Publicity. They talk about how it started vs. how it’s going, plus give a shout to a few of the films, TV shows and brilliant people they’ve worked with along the way.
Grab your notebook and a glass of wine for our love letter to marketing and publicity to Black audiences. Be sure to like, leave a review and subscribe to the show. Don’t you worry, we will be back in September with season 2 of BLK ON THE SCENE that will include a variety of guest interviews with brilliant and passionate people we adore and admire who are pouring into the culture.
Films mentioned:
- THE BEST MAN https://www.youtube.com/watch?v=kUwBXEjIVKM
- BEST MAN HOLIDAYhttps://www.youtube.com/watch?v=ESSsStp3pFU
- BEST MAN LIMITED SERIES https://deadline.com/2021/02/the-best-man-final-chapters-limited-series-original-cast-peacock-malcolm-d-lee-dayna-lynne-north-morris-chestnut-melissa-de-sousa-taye-diggs-regina-hall-terrence-howard-sanaa-lathan-nia-lo-1234688009/
- Director & Writer Malcolm D. Lee https://www.hollywoodreporter.com/movies/movie-features/malcolm-d-lee-space-jam-1234982036/
- #USFIRST MC campaign https://www.hollywoodreporter.com/news/general-news/savvy-cultural-marketing-finally-pays-hollywood-1205150/
- QUEEN & SLIM https://www.youtube.com/watch?v=TFqPDKXp_iY
Shout out to the MC Marketing & Publicity legends mentioned:
- Talitha Watkins https://deadline.com/2020/07/issa-rae-enlists-caa-talitha-watkins-colorcreative-management-hire-1202992297/
- Erika Bennett https://www.linkedin.com/posts/erikajbennett_apiheritage-rethinkourinfluence-culture-activity-6796591610961514496-N7RZ
TV shows mentioned:
- South Side https://www.cc.com/shows/southside
- Sherman’s Showcase https://www.youtube.com/watch?v=VaD8LhjaBtE
Black events mentioned
- NABJ Convention https://nabjonline.org/event/2021-nabj-convention-and-career-fair/
- American Black Film Festival https://www.abff.com/miami/
Other items mentioned:
- Mckinsey & Company Diversity Report https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters
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