Certified Lover Boy drops at midnight (Sept. 3) and Drake is seemingly revealing the album’s feature list one billboard at a time. On Wednesday (Sept. 1) and Thursday (Sept. 2), eagle-eyed fans noticed billboards popping up in several major cities, including Memphis, Houston, New York City, Atlanta and Chicago; that hinted at Drake’s album collaborators.
“Hey Houston,” one billboard read, “the hometown hero is on CLB,” which led many fans to believe that Travis Scott will appear on the record.
Another billboard located in New York City promised that “the goat” is featured on the album, which fans theorized to be JAY-Z, Nicki Minaj, Nas or even The Notorious B.I.G.
Other billboards in Atlanta, Memphis, Chicago and California claimed that Young Thug, Future, 21 Savage, Project Pat, Yebba, Lil Baby, Lil Durk, Giveon and Ty Dolla $ign will be featured on the album. A post from Nigeria even showed a billboard that read: “Tems is on CLB.”
However, Drake has yet to share a confirmed tracklist for Certified Lover Boy, so fans will have to wait and see which features made the cut when the album arrives tonight. The multi-city billboards are just the latest in Drizzy’s creative rollout for CLB, which began last week with a cryptic announcement on SportsCenter. On Friday (Aug. 27), the ESPN program was interrupted by a man, purportedly Drake, holding up a handwritten sign that read: “September 3. CLB.”
Later that day, Drake confirmed the album’s release date on social media and shared its cover art. The artwork, 12 pregnant women emojis against a white background, puzzled some fans at first, until others realized its significance. Many fans noted that CLB is arriving in September – nine months after it was first announced – and on Sept. 3, which is Labor Day.
While we wait for Certified Lover Boy to arrive, see posts about the various billboards announcing the album’s features on social media below.