Jadakiss is now the voice of New York — literally. The “We Gonna Make It” emcee will join 19 other famous voices to be part of the Metropolitan Transportation Authority’s (MTA) new Coronavirus public health campaign.
On Tuesday (Feb. 2), Kiss shared the news to his fans in an Instagram post. “Starting February 12th, you will be hearing my voice along with over 20 other iconic voices representing the @mta on subway platforms and buses all over NYC! S/O @newyorknico for making this happen,” he captioned the post. “I can’t wait to hear this for myself Ahaaaaa!”
Back in November, MTA announced the initiative in collaboration with Nicolas Heller, who previously name-dropped celebrities such as Jerry Seinfeld, Robert DeNiro and Desus & Mero as possible voices for the PSA.
“It has always been a dream of mine to get together a gang of incredible New Yorkers to record new subway announcements similar to what yellow cabs did back in the early 2000s,” Heller said in November. “I think it’s important, for the time that we are in, that we have a reminder that we are still strong, we are still here, we are still New York. If all goes according to plan, it will spark a sense of New York pride every time you take the train.”
Heller will tease short clips of the many participating celebrities who have joined the project up until the launch date. In Jadakiss’ PSA, he says, “If you are experiencing any symptoms of COVID-19, please quarantine at home or seek medical attention. Thanks for helping to keep New York City safe.”
Heller also made it clear that everyone who participated in the PSA volunteered their time. “Also, before ppl start getting all hot and bothered in the comments like last time, I will repeat: Everyone volunteered their time and resources on this. No taxpayer money was spent,” he wrote.