Nelly’s Apple Bottoms clothing line, which gave us hits like Flo Rida’s “Low,” Eminem’s “Shake That” and Twista’s “Overnight Celebrity,” could be setting the grounds for a relaunch. The “Hot In Herre” artist hinted at the possible reboot in an Instagram post on Sunday (March 8).
“It’s bout that time...!!!!!!!!!!!!!!!” he captioned a photo of the Apple Bottoms logo. “Don’t call it a come back..!!!!!”
Along with Nelly’s tease-worthy post, the Apple Bottoms website reads “Back At It Again...” furthering the notion that a brand relaunch is on the way.
The brand was first co-founded by Nelly, Yomi Martin, Nick Loftis and Ian Kelly back in 2003. It started out as a women’s denim line, later expanding to include clothing, accessories and perfume. After gaining fame as notable brand and influencing several hit songs, the line dipped off in the 2010’s.
Besides his clothing company, Nelly is also set to hit the festival circuit later this year. He’s expected to perform his critically acclaimed 2000 album Country Grammar at this year’s Bonnaroo Music & Arts Festival and will make an appearance at the inaugural Lovers & Friends Festival in Los Angeles, CA.
Nelly is also reportedly working on his first album since 2013’s M.O., which featured Nicki Minaj, Future, T.I., Pharrell Williams, 2 Chainz, Trey Songz, Florida Georgia Line, Fabolous and more. He’s also been readying his All Work No Play EP, which was slated to arrive in 2019. Last summer, Nelly announced that the project would be executive produced by Florida Georgia Line.
“I also got an EP coming out that’s on a whole other side that’s executively produced by Florida Georgia line,” he previously said of the project. “It’s on some whole other stuff.”
Besides the announcement, Nelly hasn’t offered an updated release date for the EP or album.