“Tyga resonates with fans all over the world because of his feel-good music and vibe,” London tells Billboard. “I’ve seen and studied his global appeal and over the last two years, I’ve also come to know him as a friend. Together, we will take his genuine magic to the next level.”
Tyga is just as excited to join his new management company.
“The success Dre has had with Post Malone is definitely a huge selling point,” the “Rack City” rapper tells Billboard. “But I’m also excited because I believe you meet some people for a certain reason. Being a manager is more than just about the music. It’s everything that has to do with the artist’s life; a 360-degree thing. Dre is someone who also cares about the artist as a person and not just about the business. It’s important to be surrounded by people who actually care.”
“They definitely understand the global brand,” he said. “I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand. That’s why I wanted to partner up with them.”
Tyga just released his new single with Megan Thee Stallion called “Freak.” He also dropped a remix of the single with Latin star Ozuna. The West Coast rapper is no stranger to the Billboard charts. He has released a number of multi-platinum and top 10 hits like “Rack City,” “Faded,” “Ayo,” and “Taste.” His 2019 album Legendary was certified gold and featured appearances from Chris Brown, Gunna, Lil Wayne, J Balvin, and A Boogie Wit Da Hoodie.