The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America is set to hit the market this October. Music journalist Marcus J. Moore, who penned the book, announced the Kendrick Lamar biography on Twitter.
“After almost two years, I can thankfully say this: ‘The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America’ is out 10/13 via Atria Books,” he wrote on Tuesday (Feb. 4).
After almost two years, I can thankfully say this: “The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America” is out 10/13 via @AtriaBooks.— Marcus J. Moore (@MarcusJMoore) February 4, 2020
Cover reveal and preorder at the link: https://t.co/g8kpbzsFej pic.twitter.com/UkNGZbbmuF
“The love has been encouraging,” Moore wrote in a second tweet. “Those who know me can attest to this: I give everything my all, and it always comes from a good place — whether it’s a 200-word blurb, a 900-word review, etc. I truly hope you all like the narrative. There’s a lot of light in it.”
According to the Simon & Schuster website, the book will mark the “first cultural biography of rap superstar and ‘master of storytelling’ (The New Yorker) Kendrick Lamar” and explores “his meteoric rise to fame and his profound impact on a racially fraught America.”
It’s unclear whether Lamar participated in the creation of the book or if it will include commentary from the mega-rapper, although its description notes that Moore will tell Lamar’s coming-of-age story as an artist. The title, of course, is a nod to Lamar’s critically acclaimed 2015 album, To Pimp A Butterfly.
“The thirteen-time Grammy Award–winning rapper is just in his early thirties, but he’s already won the Pulitzer Prize for Music, produced and curated the soundtrack of the megahit film Black Panther, and has been named one of Time’s 100 Influential People,” the website’s description said of Lamar. “But what’s even more striking about the Compton-born lyricist and performer is how he’s established himself as a formidable adversary of oppression and force for change. Through his confessional poetics, his politically charged anthems and his radical performances, Lamar has become a beacon of light for countless people.”
The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America is currently available for pre-order and will hit the shelves Oct. 13.