BET is planning to honor Master P in a huge way. The mogul is set to receive the “I Am Hip Hop” award at the 2020 BET Hip Hop Awards — which are set to take place on Oct. 27 at 9 PM ET.
“In addition to music, television and film, Master P’s mogul touch has transcended into the worlds of fashion, sports, management and more that has left him consistently ranked as one of the wealthiest figures on the American hip hop scene,” said BET in a statement. “Presently, Miller is working on his package food lines, RAPSNACKS, Uncle P’s, and Hoody Hoos Cereals. In addition to his food product lines, he is promoting his Moneyatti clothing and shoe products.”
The “Make ‘Em Say Ugh” emcee recently created Black-owned alternatives to Uncle Ben’s and Aunt Jemima food products.
“Uncle P rice we taking over the game!” he wrote in an Instagram post alongside a photo of his new products. “White rice, brown rice, and red beans & rice. They never gonna see us coming, but we are here. If they can do it, we can do it. Start small and build.”
His latest venture was started to bring finances back into the Black community. “We need to understand that we’re not going to be able to put money back in our community because we don’t own those brands,” he said in an interview with Yahoo! Finance. “Our grandparents [have] been having us buy those products because they think it’s people that look like us.
“What we fighting for right now, we got to do it on a financial level and start fighting for those rights on the financial side and start showing people that we have people that are thinking outside the box, coming up with great ideas,” he continued.
Not only has he done a lot for the culture, he also gives back to his community. He recently covered the funeral costs of a 3-year-old in Louisville who was fatally shot as she was playing with her dollhouse.
“This a 3-year-old innocent girl that’s gone from her family, from her future, somebody who could have come out of the community and be the next president, doctor, lawyer, teacher,” Master P said back in August. “This is sad.”