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Beyonce’s Ivy Park pre-launch was a hit

The pre-launch items were sold out by Saturday (Jan. 18).

@Beyonce // Instagram

The internet went absolutely crazy after Beyoncé teased her new Ivy Park line with Adidas. The full collection went viral on social media and some items were available to be purchased on Friday (Jan. 17) through a pre-launch. According to Vibe, the only items available by the end of the day on Friday were Ivy Park socks and those were sold out by Saturday (Jan. 18).

The pre-launch was items were on the Adidas app or the website. Some of Bey’s fans received notifications to be able to shop 30 minutes before everyone else.

The collection consists of “an orange burgundy and off-white color pallet and includes track pants, jackets, hoodies, dresses, sneakers, bras, bodysuits, cycling shorts, fanny packs, and more.”

Bey spoke of the collaboration with Adidas last year. “My team has worked hard with the adidas team in bringing my vision to life for the first collection and I am grateful and proud,” Bey said in a statement per PR Newswire. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

Before Bey launched the capsule, she gave a number of her celebrity friends and family members the full collection. Tina Lawson, Kelly Rowland, Yara Shihidi, Janelle Monae, Ciara, and stylist June Ambrose received all of the items in the Ivy Park x Adidas collection.

The Ivy Park x Adidas collection can be purchased at select stores such as Nordstorm, Bloomingdale’s, ASOSA, Finish Line and Foot Locker. And of course, select Adidas stores.

Beyonce announced the new deal with Adidas on April 4, 2019. Her Parkwood Entertainment company acquired full ownership of the line, which was co-founded with Topshop owner Philip Green, in 2018.

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