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Normani becomes first brand ambassador for Rihanna’s Savage x Fenty

Rihanna reached out to her personally to be the face of her lingerie brand.

Normani / YouTube

On Thursday (Nov. 21), Normani announced her new role as the first-ever brand ambassador for Rihanna’s Savage x Fenty lingerie line.

“I’m the first ever brand ambassador for [Savage x Fenty]!!!” she shared on Instagram. “I love you [Rihanna]. I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!”

Along with the announcement, the “Motivation” singer previewed the line’s new holiday campaign with a few photos. This isn’t Normani’s first run-in with Savage x Fenty, as she danced at Rihanna’s runway show this September.

“I was very excited and really honored, especially that the ask came from Rihanna herself. I know that this is her passion project, something she genuinely and wholeheartedly believes in and cares about, and the fact that she wanted me to be a part of that meant a lot to me,” Normani told Vogue. “She is somebody I’ve looked up to for a very, very long time. She’s had so much influence on me in terms of pop culture and as a woman, but also in terms of how she’s able to do things gracefully while being cutting edge, being bold, pushing the needle and changing the narrative.”

Besides becoming the brand’s first ambassador and launching Savage x Fenty’s new holiday campaign, the ex-Fifth Harmony singer is also hard at work on her debut album, due out next year.

“I’m really excited for my fans to hear it because they’ve been very patient with me and they’ve been there since the beginning of my journey—and my new fans too,” she said. “I’ve been using these new sessions as therapy and as an opportunity for me to know myself in a different way. I can’t wait for everybody else to be able to tap into that and get to know the real me.”

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