Back in May, Will Hill and Hollywood Cole teamed up for Bring The Bottles In, a joint effort that saw nine tracks with a couple of contributions from Lule and Quentin Miller. The project marks the third from the Atlanta-to-Virginia duo, following 2020’s Atlantafornia and Hollywood Hill.
Via press release, Will Hill explained the concept of Bring The Bottles In, which — judging from the artwork and previously released video for “Live From The Cockpit” — seems to tell a story about their liquor store delivery worker alter-egos:
“Coming off of our last two projects we wanted to build on what we had already done and improve on that by showing our range and that we can do more than just make boom bap type records.”
Their latest clip from the aforementioned release is for the Lule-assisted “Atari,” which sees Will boasting about his impeccable style while kicking dope raps to a special someone:
“Big weed burnin’ I’m off tequila in the backroom, shorty textin’ me want me to meet her in the bathroom, yea, and I ain’t nothin’ like your past dude, I don’t want your girl nigga, she just think I’m that smooth, money on my mind, I’m runnin’ ‘cause I got moves to make, I could make time for you, what you gotta do today...”
Courtesy of Hill, Reegan Houston, and TengoFilms, the visual begins with the duo setting up plans to throw a function with their fellow collaborator. Things get lit pretty quickly, which the artists living it up amongst their crew and some beautiful guests. Elsewhere, Will matches the song’s subject matter by making moves on his love interest in a couple of different rooms within his residence.
Check out both Will Hill and Hollywood Cole’s “Atari” video and a full stream of Bring The Bottles In.