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Sheff G liberates animated visual for “Drum Dummy”

The Brooklyn emcee’s latest sees production from Great John.

Sheff G Video screenshot/Ryan Dylan Selkirk

Today (Sept. 3), Sheff G decided to bless the masses with a new single titled “Drum Dummy,” which sees production from go-to beatsmith Great John and is filled with melodic raps about incarcerated loved ones, women, pressures from his fame and street reputation, and more:

“Look, go ask ‘em, huh, what they done for me? Bitch you used to front a lot, she wanna love on me, aye, look, now she wanna rub on me, huh, hold my gun for me, thinkin’ she the one for me, huh, look, I’m up, they wanna see me back down, huh, yeah they left me, the same ones, they turnin’ back now, huh, love to see my family happy, shit we blessed now...”

“Drum Dummy” follows a slew of top quality singles from the New York talent, including “Start Some Shyt,” “On Go” with Polo G, and “Run It Up” with A Boogie Wit Da Hoodie and close collaborator Sleepy Hallow. Prior to that, he released the full-length project Proud Of Me Now in December, which boasted notable cuts like “Tip Toe,” “Eeny Meany Miny Moe,” “Lights On,” “No Negotiations,” and the title track. 2020 also saw a couple of other projects from Sheff G — May’s One and Only and July’s Just 4 Yall, the latter of which saw some dope collaborations alongside King Von, Jay Critch, Rich The Kid, Lil Tjay, and more.

Chances are, you first heard about Sheff G and his movement via his breakout hit “No Suburban,” a hard-hitting track that help to further spread Brooklyn’s now-popular drill movement. He further explained its impact in a past interview with XXL, revealing how it also threw him into the British spotlight:

“Some people was saying it was lit. Then you have people saying I sound like I was from the U.K. The nigga AXL [Beats] was from the U.K. They started comparing me to the U.K. people and the beatmakers started putting my name with the U.K. artists’ names.”

Press play on the animated visual for “Drum Dummy.”

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