Last month, Duckwrth shared his newest single “4K” featuring rising R&B favorite Phabo. If fans paid attention closely enough, they knew the visualizer was a preview of the official music video, which officially dropped in full earlier this week. The freshly released video is by Alex “Grizz Lee” Loucas and Barney Bones. Shot in Pink Sands, Bahamas, the music video opens up with a scene of director Barnesto Bonicii speaking about Duckwrth’s potential. Then, we see Duckwrth enjoying the beauties of the island, diving into clear waters and setting up a romantic dinner on the beach as his lyrics play:
You know it ain’t real if a n***a, ain’t caught it on camera/ Life is a beach, so my baby just brought me some sandals, stress in a week/ Nothing new nothing I cannot handle, present me them cheeks and I grip it like bike with them handles/
Who do it better? Who get you wet, who get you wet? Who get you wetter? Who bought you that new Prada bag That Pyer sweater? Who do it better? (4K, got it in 4K)
Duckwrth drew inspiration from the pandemic and its aftermath for the new single. “Right when outside started opening up and everyone started flocking to Tulum and Hawaii...that’s what 4K is about,” he says about the song via press release. “Trying to adjust and acclimate while still having fun. It’s the paradox of the recurring line, ‘Was your pandemic popping?’ 4K is a movie, and that’s what the pandemic turned into when we were let loose.”
The track is from his upcoming Fall EP, SG8*, which stands for Super Good 8 and is named after the SuperGood brand he created and the evolution to his 2020 album. The forthcoming EP also features production by WaveIQ (Jaden Smith, Goldlink) and Loshendrix (SZA, Brent Faiyaz, Kehlani). First up was “Birthday Suit” and then “Make U Go,” and he even made an appearance the Space Jam: A New Legacy’s soundtrack on Settle The Score” with Cordae. His tour kicking off in September already has sold-out dates in Los Angeles, New York, Atlanta, Boston, Oakland, and Chicago. Additionally, he has appeared in campaigns for Vans and Adidas Originals recently.
Be sure to press play on Duckwrth’s brand new music video for “4K” featuring Phabo down below.