Yesterday, EST Gee delivered his latest body of work Bigger Than Life Or Death, which sees 15 hard-hitting tracks with additional contributions from Young Thug, 42 Dugg, Yo Gotti, Pooh Shiesty, Future, Lil Durk, and Rylo Rodriguez. Shortly after that release came a visual for the standout cut “Price Tag,” a FOREVEROLLING-produced offering that sees him keeping it real in regards to sex and money:
“Twenty-five hundred all in fives, tens, and twenties, every other hundred, she forget when I was ugly, I still call her natural if she got it for my stomach, actin’ brand new like she ain’t used to let us run her, good box come with a price tag on it, fire top come with a price tag on it, tell me what’s the cost, I can spare a couple hundred, that money ain’t nothin’, I’ma buy it if I want it...”
Shot by Diesel Films, the accompanying clip for “Price Tag” immediately throws the viewer on location with a bevy of scantily-clad beauties. Throughout, EST Gee enjoys a massage, showing off stacks of money and jewelry, rapping from the backseat of his high-end whip, and more.
Considered by many to be EST Gee’s true breakthrough year, 2020 saw the Louisville star drop off two projects — March’s Ion Feel Nun, which saw assists from Icewear Vezzo, Payroll Giovanni, and Sada Baby, and its December sequel I Still Don’t Feel Nun, which contained 16 cuts with features from Kevin Gates, YFN Lucci, Moneybagg Yo, Yo Gotti, 42 Dugg, Babyface Ray, and fellow hometown hero Jack Harlow — that same month also saw EST Gee return the favor on Harlow’s Thats What They All Say single “Route 66.”