After unleashing their Nobody Safe project this past Friday (Nov 20), Rich the Kid and NBA YoungBoy are back with the release of the official music video for their standout single “Automatic.” The new visual is directed by Kid Art, who’s best known for directing Pusha T’s “Darkest Before Dawn,” Nipsey Hussle’s “10 Rings,” and Meek Mill’s “Going Bad” featuring Drake. On the song, NBA comes in strong right off the top with the hook:
All these foreign’s automatic. They know where we come from, now they see us livin’ lavish. And I done fell in love with all that money, I wan’ marry it. My n****s in the feds, they almost had it, they was grabbin’ it. Fresher than a manic. All this money make you panic. She don’t wanna lose her soul. All for these racks, she let me have it.
The new 15-track Nobody Safe project includes guest features from Lil Wayne, Rod Wave, Quando Rondo, as well as production from Wheezy, Murda Beatz, Louie Bandz and more. “Automatic” was the second taste of the album following the release of the lead single, “Bankroll.” The “Bankroll” music video released earlier this month and quickly cracked YouTube’s trending top 10. Production on the project is handled by a roster of multi-platinum hitmakers including Wheezy, Murda Beatz, CashMoneyAP, CHASETHEMONEY, Louie Bandz and more.
Earlier this year in April, Rich The Kid delivered his BOSS MAN album, which saw features from Lil Baby, Future, DaBaby, Post Malone, Nicki Minaj, and Lil Tjay. YoungBoy NBA also has two appearances on the album. YoungBoy released Top in September, which went on to grab the top of the Billboard charts.
Check out YoungBoy Never Broke Again and Rich The Kid’s new “Automatic” video down below.