Beats, rhymes and life are three of the corners where hip hop intersects. Few other TV shows have been able to cover all of these angles in-depth and authentically quite like REVOLT TV’s “Drink Champs,” which thrives on its candid conversations with the biggest and most influential figures in the game. In honor of such a one-of-a-kind show, REVOLT will be recapping each weekly “Drink Champs” episode, so you can always catch the gems that are dropped in each lit interview.
On the latest episode of “Drink Champs,” N.O.R.E. and DJ EFN chop up game with legendary rap group Goodie Mob. Hailing from Atlanta, the Mob initially made waves with their appearance on Outkast’s breakout album, Southernplayalisticadillacmuzik, in 1994, but stepped into the spotlight in their own right with their 1995 debut, Soul Food, which produced the smash hit, “Cell Therapy.” Comprised of CeeLo, Big Gipp, Khujo, and T-Mo, the collective released two additional albums, Still Standing and World Party before CeeLo branched out to embark as a soloist, while the remaining three members released their fourth album, One Monkey Don’t Stop No Show. Fortunately, any creative or personal issues between the groupmates were mended, leading them to reunite for their 2013 comeback album, Age Against The Machine, and most recently, Survival Kit, their first release in seven years.
To help give fans a recap of the episode, REVOLT compiled a list of nine things we learned from the Goodie Mob “Drink Champs” episode. Take a look at them below.
1. Khujo On Andre 3000’s Acceptance Speech At The 1995 Source Awards
Outkast member Andre 3000’s impassioned speech at the 1995 Source Awards is regarded as one of the iconic moments in hip hop history and preceded the south’s eventual dominance. Goodie Mob elder statesman Khujo speaks on 3000 and the rest of the Dungeon Family’s state of mind as southern rap artists at the time. “Man, we were there,” he says of that infamous night. “Matter of fact, we were there on the stage. I mean, come on, we in New York. We’re some boys from Atlanta, Georgia. Outkast, our little brothers, accepting an award, they get up, they hear boos. I’m talking about when they accepted the award, once they said that Outkast won the award, people immediately started booing. So, I can feel my little brother... I mean we were ready to fight. We would’ve fought everybody that day, we would’ve, but we knew it was tough love from New York ‘cause we had to come back to New York.”
2. Khujo On CeeLo Going Solo
During the early aughts, CeeLo’s decision to embark on a solo career created a chasm between the members of Goodie Mob, however, Khujo attributes the internal friction to LaFace Records. “We weren’t really mad at him. It was actually the record label first, for me,” Khujo clarifies. “The record label first because I feel like the record label broke up something ‘cause it was our third record and all we had to do was put out one more. But, like I said, hindsight [is] 2020 ‘cause we was young, bro, we were in our mid-late 20s, you know? So with me, I was just like, ‘Damn, I wanted to do another record,’ but I still had to respect what was going on with little bro ‘cause little bro had a different talent that just couldn’t be contained like that.”
3. Big Gipp On His Creative Differences With L.A. Reid
In addition to CeeLo, Big Gipp was considered another standout talent in Goodie Mob with the potential to become a bonafide solo star. But, according to Gipp, L.A. Reid’s desire for him to revamp his sound prompted him to extricate himself from his contract and return back to his roots. “L.A. gave CeeLo and gave myself and a deal,” Gipp explains. “And once he did that, once I went to New York and I sat down with L.A. to kinda like figure out how I was gonna put out this next album or put out this solo album, I kinda felt like if I put this album out here, it’ll never be another Goodie Mob album. So, I told L.A. to let me go and I went back home... When we sat down, I remember L.A. saying, ‘You know Gipp, I know what you do in Goodie Mob, but you know, won’t you do some records like Ludacris?’ And I was kinda like, ‘Yeah... but nah,’ I’m built a certain way. So it wasn’t a disrespect to Ludacris or a disrespect to L.A., I just knew that what I represent, I don’t do that.”
4. CeeLo On Pursuing A Solo Career
For a period, CeeLo, who departed from Goodie Mob during the recording of their third studio album, World Party, and the rest of the members were at odds. However, CeeLo reiterates that his vision always included the group and to see each member bask in their own glory individually. “I had always felt like I was representing the best interest of the larger collective” he says. “And everybody would ultimately get their opportunity to show how we break down and disassemble, and feature all of the working parts, all in its own natural and organic timing. But, even after the third album, I definitely thought we had earned the right to advance forward from that point and I wish that Gipp would’ve really [pursued a solo career]. And for all of the reasons he didn’t do it, as he just explained, but I would’ve loved for us to all showcase our individual talents, [but] we didn’t [strategize]. We really didn’t. It all happened really all of a sudden, I think.”
5. Big Gipp On A Dungeon Family Verzuz Battle
With Verzuz continuing to showcase legendary acts in hip hop and R&B, there’s been heated debate about what artists would fare well against their contemporaries. For his money, Big Gipp says Dungeon Family could give any unit in the culture a run for theirs due to the breadth and versatility of their respective catalogs. “It ain’t no crew that can get onstage with Outkast and Goodie Mob,” Gipp boasts. “[They] ain’t got a chance in hell because once the songbird starts, you’re done. So, that’s why I say, when they talk about Verzuz, the only person and the only crew, you’ll have to put us against ourselves because musically, when I look at everybody out there, no one stretched it as far as we did during those times. Everybody was on hip hop shit and hip hop shit only. Dungeon Family was all across the board during those times. We were doing rock songs, we were doing everything that hip hop artists couldn’t do because they were safe inside of their little box...”
6. T-Mo On The Evolution of Atlanta
Since their entrance in the game, Goodie Mob has seen Atlanta evolve from a city on the rise to one of the most popular metropolitan cities in the country. Group member T-Mo speaks on its economic prosperity. “Damn, man, it’s so much growth. Man, real estate booming in the A right now, definitely,” he says. “To look at Atlanta today and compare it to ‘95, it’s like another city. It’s more comparable now to New York or one of those up cities. It’s a major city.”
7. Big Gipp On Goodie Mob’s Experience With LaFace Records
Despite reaching the peak of their commercial success as a unit while on LaFace Records, Goodie Mob reveals the challenges that came along with being rap artists signed to a label known more for producing R&B acts. “They were scared of the Mob, they ain’t really deal with us,” Gipp shares. “I can tell you a guy named Bille Woodruff and Shante Daws, they really fought for the Mob, but the whole thing, it was different. That’s what I was kinda trying to explain in the interview, we couldn’t make records like how everybody else made records. Like how Death Row was doing their thing, and going and saying the things they were saying at that time, we couldn’t make records like that ‘cause we took our music to L.A. Reid and Babyface.”
8. Khujo On Andre 3000’s Appearance On Goodie Mob’s New Album
Andre 3000’s reputation as a recluse, along with his disenchantment with the rap game, has made securing a verse from him a feat in itself, which the Goodie Mob accomplished during the making of their latest release, Survival Kit. Khujo speaks on the significance of 3000’s appearance on the song “No Cigar” and how his verse didn’t make it in until the last minute. “Actually, man, I was just about to say that shit is fucking love because that brother ain’t did shit like that for a minute,” he begins. “But then, he see his big brother say, ‘Aye, little bro, we need you. We need you, this shit can’t be complete without you and the game needs you.’ And check it out, it was the last one. I’m talking about this shit was sowed up. Album was damn near done.”
9. Big Gipp On Diddy and Dungeon Family Bridging The Gap Between Atlanta and New York
Dungeon Family’s success coincided with the rise of Bad Boy Records, leading to the two factions crossing paths on various occasions. These interactions would help spark a connection between Atlanta and New York City that has only grown stronger over the years. “That weekend was the weekend that we really understood that the south and New York and that synergy,” Gipp says of a past celebrity basketball game between Bad Boy and Dungeon Family. “‘Cause, like, Puff was in Atlanta a lot, Ric was in New York a lot, and that’s when the Atlanta and New York connection really started, when Organized Noize and Bad Boy did that actual party.”