Beats, rhymes and life are three of the corners where hip hop intersects. Few other TV shows have been able to cover all of these angles in-depth and authentically quite like REVOLT TV’s “Drink Champs,” which thrives on its candid conversations with the biggest and most influential figures in the game. In honor of such a one-of-a-kind show, REVOLT will be recapping each weekly “Drink Champs” episode, so you can always catch the gems that are dropped in each lit interview.
In the latest episode of “Drink Champs,” N.O.R.E. and DJ EFN welcome back rap star Jadakiss and comedian Jack Thriller. Earlier this year, Jadakiss unleashed his fifth solo studio album, Ignatius, which continued the veteran’s tradition of strong bodies of work. In addition to that project, Jada also recently reconnected with his brethren Styles P. and Sheek Louch for Living Off Xperience, the LOX’s fourth studio album. As entertaining as ever, Thriller adds his comic relief to make this episode a hilarious and lighthearted watch.
To help give fans a recap of the episode, REVOLT compiled a list of nine things we learned from Jadakiss and Jack Thriller’s “Drink Champs” episode. Take a look at them below.
1. Jadakiss On His New Online Gambling Venture
At a time when the music industry is reeling in the face of venue closures due to the COVID-19 pandemic, artists’ reliance on other streams of revenue has become prevalent as ever. The ultimate hustler that he is, Jadakiss recently cashed in on MyBookie, an online gambling venture that’s been helping the rap legend keep the lights on. “Shout out to everybody involved. Christie, she was there early [for] MyBookie. AG, [which is an] online betting, online casino. It’s been a blessing, though, [because] the whole pandemic, when everything shut down, the casino was still [open]. You could still bet anywhere in the world from the crib, [so] I was still able to eat.”
2. Jack Thriller On Partnering With The Pizza Pusha
A jack of many trades, Thriller’s latest venture connects the cannabis world to the culinary one, as he’s one of the ambassadors pushing Stoned Gourmet Cannabis Pizza, which was created by Brooklyn-based chef Chris “The Pizza Pusha” Barrett. “So, I hooked up with my man Chris Barrett,” Thriller says of the origins of the partnership. “Chris Barrett did Send A Package, so he was sending packages to people in jail. Chris has been down with me for a minute now. When Prodigy got out of jail, he came to ThisIs50 with Prodigy. They were really good friends. He was helping him with sending packages to inmates, [and] we became friends. Three years ago, he started doing high-end cannabis-infused dinners and whatnot with lobster and steak and all that, but that shit is expensive. So when you’re eating this, you’re gonna get the munchies [in the] middle of the night. People wanted a snack, what’s the easiest thing to make: Pizza. Everybody loves pizza, and the pizza caught on more than the dinners did and the rest is history.”
3. Jack Thriller On His Experience Working With 50 Cent
Many consumers of hip hop-related content first associated Thriller with 50 Cent’s online media platform ThisIs50, where he served as a correspondent before parting ways with the outlet. When asked of his time working with Fif and the company, he remains diplomatic, however, speaks with a detectable hint of sarcasm in his response. “I learned,” he says of the experience. “I became a better comic at ThisIs50. 50 Cent is a wealth of knowledge, he taught me a bunch of different things, like never do business with people that don’t respect you. Just [to have] a persistence and [that] perception is reality, so it was a good experience to me. I learned to be a great interviewer, a journalist. I changed the game of interviewing with ThisIs50.”
4. Jadakiss On Being Nervous Before His Verzuz Battle Against Fabolous
According to public opinion, Jadakiss’ Verzuz match-up against longtime friend and collaborator Fabolous was largely a one-sided affair with Jada taking home the bragging rights off the strength of a litany of street bangers, as well as an abundance of charisma. However, the rapper reveals that in spite of his outward confidence, he was feeling a touch of anxiety prior to the showdown. “I actually was, like, nervous before... like the week prior... All type of shit [could’ve went wrong], I could’ve played the wrong shit. It’s not nervous like an after school fight at 3 p.m., [but] that shit is about playing the right shit. The playlist was locked and loaded, they lined me up, though, cause they ain’t let me smoke. I still gotta talk to Swizz [Beatz] about that.”
5. Jadakiss On The Impact of His Verzuz Appearance
When asked of the response to his appearance on Verzuz, Jadakiss, who’s joyful inebriation during the stream inspired various memes, reveals that it opened a multitude of new doors for him including hundreds of thousands made from merchandise. “It’s definitely some traffic,” Jada says of the feedback. “Some liquor sponsors, some podcast sponsors, some acting roles. I sold about a hundred and something thousand of #JADADRUNK merch right quick, it was a quick little lick. Shout out to Ciroc, they was the only ones that really gave [us] some bread right there just to put the bottle next to you.”
6. Jadakiss On His Regret of The ‘Free The LOX’ Campaign
One of the more notorious instances of a group waging war against a record label was when The LOX took to the streets to campaign for a release from their contract with Diddy’s Bad Boy Records. While the group’s wish was ultimately granted, allowing them to sign with Ruff Ryders and release their classic sophomore album, We Are the Streets; Jada admits to regretting the handling of the situation. “We was kind of wrong,” the veteran spitter explains to N.O.R.E. “Although the situation was not right, we handled it radically, [but] I mean, that’s the only way we could have. We had to use the streets ‘cause we ain’t have no money like that to go litigation with Puff, his money is out the wazoo. But, as you grow older and become men and business men, and start owning and figuring out the world, and dealing with artists yourself, you realize you wanna fix that. Beside that, he changed our life financially.”
7. Jadakiss On The Importance of Setting Boundaries With Artists
During his sit-down with the “Drink Champs,” Jadakiss alludes to The LOX.’s fallout with former protege J-Hood when speaking on the importance of separating business with personal feelings, explaining that the group-mate’s fondness of the prospect clouded their vision of the bigger picture. “It was a little more personal because it was things besides music that we handled,” Jada shares. “You just get an attachment sometimes with artists and you gotta learn that business is business. When something goes wrong, you feel like that attachment was unworthy, but it’s a different situation with that ‘cause it wasn’t the business. Our shit was business, it wasn’t about no attachment or none of that. But, when we became label owners and had our own record label and all that, we probably took the wrong approach in the beginning by getting attached.”
8. N.O.R.E. On His Shortcomings As A CEO
In addition to being a platinum-selling artist, N.O.R.E was once a CEO, launching Thugged Out Militainment, which was headlined by rap duo and frequent collaborators Musaliny-N-Maze during the late ‘90s. However, N.O.R.E. blames his lack of guidance for the tandem’s lack of financial literacy at the time. “I had put certain people in [the] position of [guiding] their career ‘cause I was busy,” he explains. “And off top, one of the things I should’ve did was just guide them with the money because they’re not comparing myself to Capone-N-Noreaga’s War Report, they’re comparing me to N.O.R.E. At that time, that’s platinum, so they’re trying to live next door to me. So, they literally moved in the same building as me — in the next building. They were taking car service. I ain’t gonna lie, these dudes had a car service for 24 hours in front of the crib one time. I looked, like, ‘Yo, my dude.’ I don’t know if they was seeing that from me or if they just thought that [was something artists do], [but] you spent 20 bands having a car just wait in front of your crib for 24 hours. And they were both single, they should’ve got a crib together. They got two separate cribs and I knew that was wrong and I didn’t step up.”
9. Jadakiss On The Secret To His Longevity
Having spent nearly a quarter-century as a prominent fixture in hip hop culture, Jadakiss’ ability to remain relevant in today’s musical landscape is a commendable feat. The Yonkers native attributes that longevity to his willingness to keep an open mind and refusing to become jaded by the current climate in rap. “One thing I try to do, as well as my brothers, we embrace the culture,” he says. “We embrace the new shit, we never put ourselves in a bubble. We ain’t grumpy old men, we ain’t broke and that gives us legs. We use our kids as A&Rs, silently, in the back and we keep it pushing. We got friends like you in the game, we got rich friends left from our draft class [like] yourself. Shout out to Cam’ron, still around, still getting money, and we fight for that. Not fighting to prove nothing, just representing our draft class, so to speak.”