Kendrick Lamar and Dave Free continue to make huge waves in music and beyond via their creative services entity pgLang. Since its inception in 2020, the duo have collaborated with the likes of Converse and Calvin Klein while pushing the careers of Baby Keem and Tanna Leone.
On Monday (Oct. 30), pgLang teamed up with tech company Light to unveil the Light Phone II, which is described on the latter’s website as a “premium, minimal” device that “will never have social media, clickbait news, email, an internet browser, or any other anxiety-inducing infinite feed.” In addition to calling and texting functions, users can listen to music, access a calendar, and utilize a built-in hotspot. Retailing for $299, those interested will be able to purchase the phone this Thursday (Nov. 2).
Fans can also check out a short video promoting the Light Phone II, which shows a child playing with the gadget before holding it up to a man’s ear. “Just a phone,” the clip’s short description reads.
During its launch, pgLang — which Free later revealed stands for “program language” — shared a detailed mission statement that broke down its intent and plans for the future.
“pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts — because sometimes we have to use different languages to get the point of our stories across,” the message explained. “Stories that speak to many nations, many races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious. Putting round pegs through square holes is not a process, but we embrace the idea of anarchy and challenges that make us stronger. pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.”
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