Bow Wow and Jermaine Dupri
Photo: GETTY

Jermaine Dupri said he created "106 & Park" for Bow Wow

Jermaine Dupri said he wanted a show that catered to young Black audiences and he wanted to promote Bow Wow.

  /  12.16.2022

In Bow Wow’s 2001 hit “Take Ya Home,” he crowned himself as Mr. 106 & Park and it turns out, the show that he named himself after was in fact created for him. 

Yesterday (Dec. 15), Jermaine Dupri, his former So So Def label boss, made an appearance on “The GAUDS Show,” a podcast hosted by Ray Daniels, where he revealed that the popular 90-minute countdown music video show was his idea and made for his then-artist Lil Bow Wow. He also said that the hip hop culture needed a platform to promote our music just as “TRL” promoted the music of pop culture. 

“‘106 &Park’ was created by me,” he said. “I created the show for Bow Wow. I was watching MTV and they had ‘TRL.’ They catered to NSYNC, The Backstreet Boys, and anything white that was coming out. They were allowing the kids to scream and holler at them.”

Dupri said he wanted a similar segment that catered to young Black audiences, so he approached Stephen Hill, who was the president of programming for BET at the time.

“I called Stephen Hill and told him that we needed a show like TRL because they wouldn’t put a 12-year-old Black boy on rapping. Nobody was on TV at 12 years old causing that kind of ‘fandomonium.'”

“106 & Park,” named after the original studio location at East 106th Street and Park Avenue in New York City, made its debut on Sept. 11, 2000 with hosts AJ Calloway and Marie “Free” Wright. On Nov. 8, the then-13-year-old rapper Shad “Lil Bow Wow” Moss came on to the show to drop off his latest album, Beware of Dog. Then the young emcee made history. His first 10 videos all reached No. 1 on the “106 & Park” countdown.

Lil’ Bow Wow would go on to have the most retired videos in the “106’s” history. “That’s My Name,” “Take Ya Home,” “Puppy Love,” “Thank You,” “Let’s Get Down,” “My Baby” and “Let Me Hold You” were all retired. If what Dupri said about his plan to promote his artist is true, the scheme definitely worked.

After AJ and Free’s departure, “106 & Park” had multiple hosts, including Terrence J and Rocsi, as well as Bow Wow and Keisha Chanté. The show ended in 2014.



View More



View More


15 singers who are Aquarius

From D’Angelo to Brandy, these 15 singers share the eclectic sun sign of Aquarius and bring their creative nature to the music scene.

  /  01.24.2024

Kickin' Facts with Legendary Lade | adidas Crazy IIInfinity Shoes, "Silver Metallic"

To infinity and beyond! Adidas’ new Crazy IIInfinity shoes updates a Kobe classic!

  /  01.29.2024

19 rappers who are Aquarius

These innovative, progressive and rebellious air signs bring that unique Aquarius flair to the Hip Hop scene.

  /  01.22.2024

14 rappers with “Young” in their names

From the cloud rap of Sweden, to the trenches of Memphis, to the gutter of East New York and the roots of trap music in Atlanta, the “Young” title can be found everywhere.

  /  01.23.2024

17 visuals that prove Missy Elliott invented music videos

From Kung Fu in the sewer to trash bag suits, Missy Elliott not only invigorated the modern music video, she put her thang down, flipped it and reversed it.

  /  01.21.2024

Beyond our reach: The story of Aaliyah, the astrophysicist and space traveler

For our “Imagine If?” Black History Month campaign, check out the sci-fi story of Aaliyah Bennet, the astrophysicist and inventive space traveler. 

  /  02.06.2024

17 rap names based on animals

Check out these 17 rappers whose names are based on animals and how these wild creatures have influenced their personas.

  /  01.28.2024

The cast of "Girlfriends": Where are they now?

The television world changed forever when the pilot episode of “Girlfriends” aired on UPN. We take a look at where the cast is now. 

  /  01.27.2024

25 rappers' real names

Uncover a layer of these rappers’ personal history and glimpse into their lives before the fame with REVOLT’s list of 25 rappers’ real names.

  /  01.25.2024

Meet the artists and writers behind REVOLT’s "Imagine If?" Black History Month initiative

In a move to reshape the narrative of Black identity, REVOLT has launched an initiative this Black History Month that puts the storytelling power firmly in the hands of Black creators. Check them out!

  /  02.05.2024

The cast of “The Fresh Prince of Bel-Air”: Where are they now?

“The Fresh Prince of Bel-Air” can be considered one of the greatest sitcoms of all time. More than 30 years after its pilot episode, REVOLT takes a look at what the cast is up to.

  /  01.21.2024

Darius Hicks of “While Black” stands on business when it comes to talking about race

As the host of “While Black,” Darius Hicks is intent on getting to the nitty-gritty when discussing race. Check out this exclusive interview.

  /  02.08.2024

23 male British rappers you should know

Here are 23 male rappers that are essential to pay attention to in the contemporary UK rap scene. 

  /  02.04.2024

17 most iconic R&B album covers

From Toni Braxton’s self-titled album to Michael Jackson’s ‘Thriller,’ here is REVOLT’s list of 17 iconic R&B album covers.

  /  02.18.2024

Benzino explains his beef with Eminem & says he's willing to make amends

“Eminem ain’t no bad person. He belongs in Hip Hop,” Benzino said in part.

  /  02.17.2024

Usher’s $20 million herpes lawsuit has been dismissed

It appears as though he and the plaintiff Laura Helm have reached “an amicable resolution.”

  /  05.03.2019

27 Drake lyrics that are perfect Instagram captions

The next time you’re looking for a caption for your perfectly curated Instagram, there’s a 95 percent chance that Drizzy’s got you!

  /  11.08.2023

Mo'Nique and Katt Williams face backlash for going too far on "Club Shay Shay"

“I think a lot of that stuff isn’t the stuff that should be aired out like that,” said Chris Spencer when discussing the no-holds-barred interview Mo’Nique did on “Club Shay Shay.”

  /  02.11.2024

Jermaine Dupri shows a good sense of humor in response to jokes about his Super Bowl outfit

“Y’all got me f**ked up!” he jokingly said on social media.

  /  02.12.2024

Twitter is horrified after Rachel Dolezal's OnlyFans pictures leak

Her representative shared that the 44-year-old created the profile to show off her Savage X Fenty lingerie.

  /  09.27.2022
View More
Revolt - New Episodes