Jackson State University quarterback Shedeur Sanders signed a historic multi-year name, image and likeness (NIL) deal with Gatorade on Thursday (Jan. 27), ESPN’s Nick DePaula and others report. Sanders is the first athlete from a Historically Black College and University to partner with the beverage brand in company history.
“It’s an honor to join the Gatorade family and represent this historic moment for HBCU athletes,” Sanders, the son of NFL legend and current Jackson State head coach Deion Sanders, said about the deal in a press release. “I can’t wait to work with Gatorade on and off the field to help create even more opportunities for HBCU students and athletes.”
“As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,” Chauncey Hamlett, chief marketing officer and vice president of PepsiCo Beverages North America South Division, added. “In his first year at Jackson State University, he’s already demonstrated the excellence and tenacity Gatorade athletes are known for and we’re excited to partner with him and build upon our commitment of supporting HBCUs and their athletes.”
The Gatorade deal is only the latest for Sanders, who also signed an NIL partnership with Beats by Dre at the start of the college football season and recently inked an agreement with Tom Brady’s apparel line, Brady Brand.
However, speaking with The Undefeated, Sanders, who previously became the first HBCU player to win the 2021 Stats Perform Jerry Rice Award; explained what the new historic deal means to him as an HBCU athlete.
“This whole HBCU thing that’s going on right now is bringing national attention,” he told the outlet. “We got players from Power 5 actually coming to HBCU schools now, it wasn’t like that a couple years ago, so it’s just really exciting to see that competition will go up. Everything’s going to go up, and honestly, other players in HBCUs should get deals also.”
YOU MIGHT ALSO LIKE
Quincy Brown went head-to-head with comedian and actor Emmanuel Hudson for what was arguably the most hilarious installment of the series to date.
Gia Peppers heads to LA to speak with founders Devi Brown and Ofunne Amaka about the intersection of wellness and beauty for Black women, walking in alignment, creating a space for mental health at every step, and so much more. Watch!
Gia Peppers heads to Chocolate City to talk about why funding HBCUs matters and how it leads to Black wealth with her mom, Dr. Gail Cherry-Peppers, Howard University President Emeritus Wayne Frederick, Thurgood Marshall College Fund President and CEO Harry L. Williams, and The Spice Suite owner Angel Gregorio. Watch now!
Angela Yee talks "The Breakfast Club," growing up in Brooklyn & interning for Wu-Tang Clan | ‘The Blackprint with Detavio Samuels’
On this all-new episode of “The Blackprint,” host and REVOLT CEO Detavio Samuels welcomes Angela Yee to discuss growing up in Brooklyn, interning for Wu-Tang Clan, “The Breakfast Club,” and curating her own show. Presented by LIFEWTR.
Tap in for the latest episode of our game show, “Receipts,” celebrating Black excellence as host Quincy Brown takes on Emmanuel Hudson to see who can correctly discover our Black and Unlimited shopper’s unlikely passion. Presented by Walmart.
The incarcerated artist also announced a deluxe edition of 2021’s ‘Alone At Prom.’
Tiffany Haddish on therapy, wild fan interactions & the upcoming 'Haunted Mansion' movie | 'The Jason Lee Show'
On this all-new episode of “The Jason Lee Show,” the one and only Tiffany Haddish sits for a must-watch conversation about wild interactions with fans, her new movie ‘Haunted Mansion,’ bringing her therapist on dates, and being present. Watch the hilarious interview here.
For this all-new episode of “On In 5,” singer-songwriter BNXN discusses his journey from IT to music, finding his voice and originality, linking up with Wizkid for their hits “Mood” and “Many Ways,” and what fans can expect from him this year — including a new album. Watch the full episode here!
On this all-new episode of “On In 5,” multitalented Nigerian artist Pheelz opens up about waiting for his opportunity to fully express himself through music, his inspirations and emotions, and the musical icons he grew up admiring. Watch!
On this episode of “Assets Over Liabilities,” Jordyn Woods welcomes hosts Rashad Bilal and Troy Millings to her headquarters to discuss expanding Woods by Jordyn, prioritizing authenticity throughout her brand promotions, not talking about money with friends, being patient, and saying, “No.” Watch here!
Kareem Cook talks growing up in The Bronx, studying at Duke & networking | 'The Blackprint with Detavio Samuels'
On this all-new episode of “The Blackprint with Detavio Samuels,” the host and REVOLT CEO sits down with Kareem Cook. Throughout the introspective episode, Cook talks growing up in The Bronx, studying at Duke and being nervous to be in the South at the time, network vs. education, taking advantage of your opportunities, and connecting with Debbie Allen. Watch!
“Ownership holds a lot of weight. It’s about reaping the rewards of your hard work, having a say in how things roll,” Ice Cube tells REVOLT in this “Web3” exclusive about giving fans a piece of the BIG3 pie.
Ahead of hip hop’s 50th birthday, Doechii sat with REVOLT for an exclusive interview and talked about her upcoming tour with Doja Cat, love for Beyoncé and Nicki Minaj, some of her favorite rap albums and much more. Read up!
“I built my own lane… I’m just educating myself on a daily basis,” he told REVOLT in this exclusive interview for Black Business Month. Read up!
LA native and designer Aleali May teams up with Clarks Originals for a new collaboration.
Kickin' Facts with Legendary Lade | Looking back at 50 years of hip hop through four genre-defining sneakers
As we celebrate hip hop’s 50th year, let’s take a look at a few of the sneakers that have defined the genre.
In celebration of hip hop’s 50th birthday, we discuss the history of breaking, the art form serving as a voice for the marginalized and it being added to the 2024 Olympics. Read up!
“This marks an important historic moment,” Wyclef Jean exclusively told REVOLT. “The Caribbean Music Awards created a bridge to unify all Caribbean artists and show the world that [we] are strong in numbers, as well as leaders of the culture.”
The late Greg Marius played matchmaker between basketball and hip hop, and the marriage is still going strong. In honor of hip hop’s 50th birthday, read our latest “Halftime Report” below.