Cardi B’s first collaborative project with Playboy is live. Weeks after being named the first-ever creative director in residence for the iconic publication, Cardi is promoting CENTERFOLD — a creator-led platform Playboy hopes will rival OnlyFans.
On Friday (Dec. 23) Cardi shared the news via Instagram. “My first project with @playboy !!! introducing CENTERFOLD, so excited to share this platform with so many amazing creators @playboycenterfold,” she wrote.
The “WAP” rapper will serve as one of the founding creators for CENTERFOLD, along with several Playboy playmates, adult entertainment stars, and a handful of fashion and fitness influencers.
Adults over the age of 18, who have been approved, can begin taking advantage of the platform’s benefits now. While there is a waitlist, CENTERFOLD creators will be able to offer personal content subscriptions where they can take home 80% of all net earnings, direct message with their fans, live stream, and incorporate cryptocurrency. Nudity is permitted on the site, however pornographic material and sexual services involving more than one person is not currently allowed. Fans are able to follow their favorite content creators — including Cardi — on the platform now.
CENTERFOLD is one of the latest initiatives part of Playboy’s revitalization efforts at the intersection of culture and sex. The platform is dedicated to creative freedom, artistic expression, and sex positivity, per a press release.
“Creators today deserve to express themselves freely and unfiltered,” Cardi said in a statement. “They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what CENTERFOLD is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” Ben Kohn, CEO of PLBY Group said in a press release. “Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand … I also can’t think of a better creative visionary to partner with us on the launch of CENTERFOLD.”
“CENTERFOLD will revolutionize the creator economy just as Playboy magazine shook up the publishing industry nearly 70 years ago – and Cardi is the perfect shepherd into this new era,” Kohn added.
Check out Cardi’s post via Instagram below:
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