Today, the multifaceted Jamaican artist Koffee has released her new music video, “The Harder They Fall.” The clip premiered on BET Soul and BET Jams at 9 AM EST today (Dec. 17) and was originally found on the explosive The Harder They Fall original soundtrack released earlier this year. The body of work boasts a star-studded roster with legendary names like JAY-Z, Kid Cudi, Ms. Lauryn Hill, Jadakiss, and many more.
Directed by child., the video is set in a deserted Western town inspired by the film. It opens with a scene of a horseback gang overtaking the city, layered under flickering close ups of Cherokee Bill, Trudy Smith, and Rufus Buck. a deserted Western town inspired by the film as Koffee effortlessly creates a vibe with her cadence:
Hold up your lighter and come, flame inna di air, fire fi burn/ Holla from a top of a mountain and cry, tell ’em say my love will never die/ Where do we go? A long and winding road, the louder they roar, the harder that they fall
Send fi di man with him bible and gun (See him deh) Badman nuh scarper, nah run/ Send fi di woman no afraid ah no man (See she deh), bad gyal nuh scarper, nah run/
Before the release, Koffee graciously took the time to share a few words of gratitude fo the experience. “I’m very excited about this release,” says Koffee via press release. “Being a part of such a powerful project is an honor. We put a lot of work into bringing this song to life and I hope fans will be able to connect to all the special elements we’ve woven into the video.”
Be sure to press play on Koffee’s brand new music video for “The Harder They Fall” down below.