/  12.07.2021

070 Shake is set to release her highly anticipated full-length LP YOU CAN’T KILL ME BECAUSE I DON’T EXIST in the Spring of 2022. As a preview of what’s to come, Shake has released the first new track from the album “Lose My Cool” featuring NLE Choppa.  The video was shot and directed by C.O.R.E., a group of 070 creatives including herself, and is her first new solo music in two years. On the track, 070 gets honest and reflective:

I’m so androgynous I keep confusing them, think I’m a polygamist, I want like two of them/ Wake up in the mornin’, see the life I wanna live I can’t get distracted tryna live my life with them/ I know I’m a prodigy, they say they proud of me

And honestly, I gotta be, ’cause there’s a God in me, shootin’ for a higher self, a higher frequency/ And you don’t gotta touch me, I can feel your energy, I’m goin’ all the way/ And drove through the rain, went against all odds

“Lose My Cool” is also featured in NBA 2K22 Season 3: Iced Out. 070 took a moment to share a few words about the new single, which she feels is only the beginning of a new era of artistry for her. “This song is a joyous form of expression for me,” she says via press release. “An introduction to the next chapter, just a small part of what’s to come.”

Shake recently teased the album title YOU CAN’T KILL ME BECAUSE I DON’T EXIST in her Adult Swim Festival livestream set, where she previewed “Skin & Bones,” a new song from the forthcoming project. In recent months while working on the album, Shake has dished out a few features like on Swedish House Mafia’s comeback single “Lifetime,” and GENER8ION’s “Neo Surf.”

Be sure to press play on 070 Shake’s brand new music video for “Lose My Cool” featuring NLE Choppa down below.


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