/  11.30.2021


Beyoncé is back with her latest Ivy Park X Adidas drop — the Halls Of Ivy — and her daughters have stolen the spotlight from their superstar mom.

On Tuesday (Nov. 30), the “Crazy In Love” singer’s Ivy Park brand dropped the full campaign video for the new line, which will feature 89 apparel pieces, 11 accessory styles and four footwear items. Sizes for the collection will span from XXXS to 3XL for the unisex styles and 1X to 4X for the womenswear. Prices will range from $45 to $600, according to WWD.

Starring in the ad, alongside Queen Bey herself, are several children of famous parents, including Kobe and Vanessa Bryant’s daughter, Natalia, and Reese Witherspoon and Ryan Phillippe’s children, Deacon and Ava Phillippe. Basketball stars Jalen Green and James Harden are also featured in the video as models for the line.

However, Bey and JAY-Z’s daughters stole the show. Blue and Rumi posed with their mother in matching black and white houndstooth outfits. Later in the video, Blue appeared with her mom and Natalia in a green tracksuit.

After the ad went public, Blue and Rumi’s names became trending topics on Twitter as the BeyHive celebrated their newest appearance.

Twitter user @_thelmaaaa_ wrote, “The way I thought that baby was Blue at first glance. These kids are growing up so fast. And Rumi is such a perfect mix of both her parents’ facial features.”

“Jazmine going on tour. Adele got a residency. Beyoncé showing us Rumi. It’s not even 10am and I’m bouta faint,” tweeted @lindztagram.

Social media user @sailort_8 tweeted, “Natalia mf Bryant – Rumi Carter and Blue Ivy Carter all making an appearance? Phenomenal.”

The Halls Of Ivy collection is set to drop exclusively on the Adidas app on Dec. 9 and will release worldwide the following day. Check out the campaign video for Beyoncé’s forthcoming collection below.

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