The City of Yonkers is looking for its next big rap star. To commemorate Hip Hop History month and celebrate DMX’s legacy, the Municipal Housing Authority (MHACY) and the City of Yonkers are holding a contest to showcase local hip hop artists, Yonkers Times reports.
According to the outlet, MHACY President and CEO Wilson Kimball came up with the idea for a music video competition in the summer when MHACY and Def Jam Records unveiled a DMX mural on School Street — close to the Calgano Municipal Housing complex where DMX once lived.
“Who has the DMX factor?” the flyer for the competition asks. “If you have a bangin’, off-the-hook video, enter the MHACY Hip Hop Video Contest today!” MHACY is asking interested residents to send their videos to [email protected] by Tuesday (Nov. 30).
Kimball has rounded up a panel of judges that includes early DMX collaborator DJ Superior, members of Sporty Thievz and Rah Rah, an A&R rep from Def Jam. “I was not a fan of hip hop growing up, but I came to appreciate hip hop after DMX passed away earlier this year,’’ Kimball told Yonkers Times. “First, I realized he was around my age. Then, I realized he grew up in MHACY housing. Lastly, I realized his music came from a dark, real, and honest place. I may not have had the same challenging childhood in the same place, but I understood what he was going through because his lyrics are so compelling.’’
Yonkers Mayor Mike Spano believes the MHACY Hip Hop Video Contest will not only highlight talented local artists but bring attention to the transformation the city has undergone in recent years. “We have some incredible talent and creative energy here in the City of Yonkers,’’ Spano told Yonkers Times. “This contest will not only help young artists, but is a great way to put a spotlight on the good things that are going on here in our city.’’
The first-place winner of the competition will receive a $500 gift card from MHACY and Def Jam and will be featured on DMX’s Def Jam website, according to the flyer. The runner ups will receive a $100 prize and an invitation to a “throwdown” at School Street Gym on DMX’s birthday Saturday (Dec. 18).
Check out the flyer for the music video contest below: