Photo: Getty Images for iHeartMedia

Usher’s New Look non-profit receives $500,000 grant for financial literacy programs

The $500,000 is the latest amount given to UNL by the Truist Foundation, which has already handed out a total of $1.5 million over five years to help the company’s mission. 

  /  11.06.2021


Usher’s New Look (UNL), a non-profit organization founded by the R&B superstar in 1999, recently announced that it has received a hefty donation. The Truist Foundation has given UNL $500,000 to support its high school leadership program, specifically its financial literacy initiatives, according to a press release. 

The $500,000 is the latest amount given to UNL by the Truist Foundation, which has already handed out a total of $1.5 million over five years to help the company’s mission

“Breaking the cycle of poverty and debt is tantamount to the future success of young people, particularly in these challenging times where we see that there are currently 16 million children living in poverty today,” said Careshia Moore, president and CEO of Usher’s New Look in the press release. “This is, therefore, a proud moment for Usher’s New Look, and we are so very grateful to Truist Foundation for this transformational grant that will enable us to further our mission and touch the lives of hundreds of young people, helping them prepare for their futures while uplifting themselves and their communities at the same time.”

The Truist Foundation was formed in 2019 after the merger of BB&T and Suntrust Banks. The Foundation’ purpose, according to its website, is to inspire and build better lives and communities by partnering directly with nonprofit organizations that support wealth building for historically excluded communities. Led by President Lynette Bell, Truist Foundation aims to build career pathways to economic mobility and strengthen small businesses. After awarding the $500,000 to UNL, Bell reaffirmed her commitment to the organization and programs like it in the press release.  

“Truist Foundation is committed to helping Usher’s New Look advance its mission by empowering young people with access to financial wellness to help them make choices throughout their lives,” Bell said. “Ushers New Look shares in our purpose to inspire and build better lives and communities. Their dedication and proven track record in guiding and developing the talent and skills of young people is unparalleled.”

Globally, UNL has served more than 50,000 youth, according to stats listed on its website. UNL’s high school program offers workshops and how-to sessions, covering a variety of topics such as talent exploration, preparing for college, workforce development, servant leadership,  entrepreneurship, budgeting, credit and debt, savings, investing, and more.

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