Kanye West has invested millions of dollars into Ice Cube’s BIG3 basketball league. According to TMZ, the Late Registration emcee was brought in as a new league investor during the 2021 season. Sources told the outlet that Ye invested somewhere between the mid to high seven-figure mark. Cube and his BIG3 co-founder Jeff Kwatinetz also funded additional money into the league.
Ye spoke about his new partnership with the “It Was A Good Day” rapper during last night’s legendary interview on REVOLT’s “Drink Champs.” He said that he told Cube that he doesn’t do contracts that are more than one page long.
Back in July, the Chicago native was spotted courtside chopping it up with Cube at one of the BIG3 games in Las Vegas.
The BIG3, which was launched in 2017, features 12 teams that play in a three-on-three competition style. During the 2019 REVOLT Summit in Los Angeles, Cube spoke on why he started the league. “It was really all about something I wanted to see,” he said. “As an artist, it would kill me if someone came up to me at 33, 34 years old, and say, ‘It’s over man, you done.’ It would be so much, to me, left on the table, and that’s how I feel about these athletes. You know grey hairs don’t mean you done.”
Elsewhere in the ”Drink Champs” interview, Kanye spoke about fighting for Black ownership, saying that he is working for Black people to be in more spaces. “[Michael Jackson and Prince] were fighting the same fight, but they were fighting for there to be more Michael Jacksons and more Princes,” he said.
“What I’m fighting for is there to be Elons of us, for there to be a [Black] Bernard Arnault. Because until we’re at that level, we’re just going to be clapping for getting a job. When Lebron wins a championship, he looks at this white lady and says, ‘I told you I was going to win for you.’ That’s the part I don’t like. Because if you a king, let’s be kings.”
Check out Ye’s “Drink Champs” interview below.