Photo: James Devaney / Getty Images
  /  08.11.2021

The music industry’s biggest power couple continues making power moves.

On Tuesday (Aug. 10), Beyoncé was revealed to be the cover star for the “Icons” edition of Harper’s Bazaar, and in the story, it’s revealed that Bey and JAY-Z are the new faces of jewelry retailer Tiffany & Co. According to WWD, Tiffany is the only sponsor for Harper’s Bazaar’s September “Icons” issue.

This news is the latest entry into what’s largely been a two-decade winning streak for the two entertainers. For his part, JAY just invested in Michael Rubin’s Fanatics company, which is worth $18 billion. Meanwhile, Beyoncé is set to unveil her Ivy Park Rodeo collection with Adidas later this month. Speaking on the collection in her cover story, Beyoncé said it was inspired by the Houston rodeo scene.

“We were inspired by the culture and swag of the Houston rodeo,” she said. “This collection is a mixture of my childhood growing up in Texas and a bit of American history. I grew up going to the Houston rodeo every year. It was this amazing, diverse and multicultural experience where there was something for every member of the family.”

Elsewhere in the story, Bey touched on her use of CBD, the pressures of being a Black woman and new music.

“With all the isolation and injustice over the past year, I think we are all ready to escape, travel, love and laugh again,” she explained, touching on the COVID-19 pandemic. “I feel a renaissance emerging and I want to be part of nurturing that escape in any way possible… There’s nothing like the amount of love, passion and healing that I feel in the recording studio. After 31 years, it feels just as exciting as it did when I was 9 years old. Yes, the music is coming!”



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