At the top of the month (Jul 2), $NOT dropped off his “Red” single, which served as his first solo follow-up since his Beautiful Havoc project release back in 2020. The Florida star releases the official visual today (Jul 26), and the UnkleLuc-directed clip fits the song’s inspiration perfectly by showcasing $NOT’s role as a crime boss. In the video, $NOT rides the ToryOnTheBeat-produced beat:

In a coupe and it’s all red, come inside my bed (Yeah)/ Flex up on my ex, she gon’ wanna do my dreads (Woo), where I put my med’? I can’t feel my heart, I’m dead (Haha)/ Soul up in the sky, see my body on a bed (Fuck)

In a coupe and it’s all black (Black), bro, I can’t relax/ Got a Sprite with lemon yack (Yack), think I might relapse (Uh)/ Get the fuck up out my way (Fuck out my way), bitch, I got a strap (Bitch)/ Body on the ground, we gon’ leave you where you lay

At the top of April, $NOT shared a visual for “Life” from the aforementioned 2020 project Beautiful Havoc. He has also delivered other videos from the same body of work “Like Me” with iann dior and “Sangria” with Denzel Curry. Afterwards, he teamed up with Lil Skies for their “Whipski” collab. The Beautiful Havoc album arrived on Oct. 30th via 300 Entertainment.

Along with the video for “Red,” $NOT announces the “$NOT World Tour,” his first headlining international tour since early 2020. $NOT’s touring schedule kicks off with a series of festival sets, including performances at this past weekend’s (July 23 – 25) Rolling Loud Miami, Firefly, and Lyrical Lemonade’s Summer Smash. The tour spans over 30 dates and moves coast-to-coast in the U.S. and Canada, kicking off in Boston on Oct 10 and finishes up at Rolling Loud California in San Bernardino in Dec.

Be sure to press play on $NOT’s brand new music video for “Red” down below.