/  07.22.2021

Yesterday, EST Gee delivered his latest body of work Bigger Than Life Or Death, which sees 15 hard-hitting tracks with additional contributions from Young Thug, 42 Dugg, Yo Gotti, Pooh Shiesty, Future, Lil Durk, and Rylo Rodriguez. Shortly after that release came a visual for the standout cut “Price Tag,” a FOREVEROLLING-produced offering that sees him keeping it real in regards to sex and money:

“Twenty-five hundred all in fives, tens, and twenties, every other hundred, she forget when I was ugly, I still call her natural if she got it for my stomach, actin’ brand new like she ain’t used to let us run her, good box come with a price tag on it, fire top come with a price tag on it, tell me what’s the cost, I can spare a couple hundred, that money ain’t nothin’, I’ma buy it if I want it…”

Shot by Diesel Films, the accompanying clip for “Price Tag” immediately throws the viewer on location with a bevy of scantily-clad beauties. Throughout, EST Gee enjoys a massage, showing off stacks of money and jewelry, rapping from the backseat of his high-end whip, and more.

Considered by many to be EST Gee’s true breakthrough year, 2020 saw the Louisville star drop off two projects — March’s Ion Feel Nun, which saw assists from Icewear Vezzo, Payroll Giovanni, and Sada Baby, and its December sequel I Still Don’t Feel Nun, which contained 16 cuts with features from Kevin Gates, YFN Lucci, Moneybagg Yo, Yo Gotti, 42 Dugg, Babyface Ray, and fellow hometown hero Jack Harlow — that same month also saw EST Gee return the favor on Harlow’s Thats What They All Say single “Route 66.”

Press play on EST Gee’s “Price Tag” below. Those that missed it can stream Bigger Than Life Or Death in full here.


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