Chance the Rapper has partnered with AMC Theatres to release a new film celebrating the five-year anniversary of his historic Coloring Book mixtape. Chano’s big screen debut is titled, Magnificent Coloring World. It’s directed by Jake Schreier and produced by Chance’s House of Kicks and Park Pictures. The movie marks the first time an individual recording artist has distributed a film through AMC.
On Friday (May 7), Chance took to Twitter to share the teaser. “I’m independently distributing a film to theatres and I’m extremely proud of myself,” he wrote. “Thank you AMC Theatres and thank you to everyone who made this concert, this film and this partnership possible. WE GOING TO THE MOVIESSS.”
The 48-second clip shows a montage of performance footage from the 28-year-old Chicago-native’s “Magnificent Coloring World Tour.” In 2016, Chance spent over two months on the road performing in the U.S., Canada, England, Germany, Denmark, France and the Netherlands. The following year he became the first artist, without a label, to win a Grammy for a mixtape. Coloring Book won “Best Rap Album,” Chance won “Best New Artist” and his song, “No Problem” featuring 2 Chainz and Lil Wayne, won “Best Rap Performance.”
“As the first individual music artist to distribute a concert film at AMC, Chance continues to break new ground in entertainment, and we are thrilled to bring this incredible event to the big screen at AMC communities around the country,” said Nikkole Denson-Randolph, Senior Vice President of content and strategy and inclusive programming at AMC Theatres. “Chance’s love of not only film, but the communal magic of the cinemas and the shared experience of seeing a film together makes this collaboration even more special.”
The movie is slated to be released this summer as states continue to roll back COVID-19 restrictions. During last year’s pandemic, going to the movies or attending a concert was deemed unsafe. Magnificent Coloring World seems to celebrate the country’s long-awaited return to both pastimes.
Check out the trailer below: