Rihanna’s Fenty empire is set to keep growing. The Bajan beauty is reportedly planning to release Fenty Hair products.
According to Harper’s Bazaar, the “Kiss It Better” singer filed a new trademark application for Fenty Hair on March 3. The trade name will cover “everything from styling, straightening, relaxing and waving products, as well as hair color and even hair glitter,” reports the outlet.
Fans were excited to hear the news, although they would rather have new music from Rih. Twitter user @dontgivafuck_ tweeted, “Can’t wait to be around the house in my Fenty furniture, Fenty Skin on, in my Savage X Fenty, doing my Fenty Hair, wearing Fenty X Puma, while listening to absolutely NOTHING.”
“Me in 2022 using Ms. Fenty’s hair care products with still no music out,” tweeted @chicktoophony.
Fenty Hair will join Rih’s other highly successful brands, including Fenty Beauty and Savage X Fenty. REVOLT previously reported that her lingerie line was valued at $1 billion. According to Forbes, the company saw revenue growth of more than 200% last year. There was also a 150% increase in active VIP members. The line is planning to expand into retail and recently raised $115 million through a round of Series B funding.
“In two short years, Savage X Fenty has achieved remarkable success by disrupting the intimates category,” said Jon Owsley, co-managing partner of L Catterton’s Growth Fund. “The brand strikes a unique balance between affordability, fashion and comfort, stands deeply for inclusivity and diversity, and has differentiated itself by building an extraordinary level of affinity and unmatched customer loyalty.”
Rihanna is also reportedly working on a Caribbean cookbook that is inspired by all of her favorite Bajan foods. Quarantine helped the Anti singer develop the new venture. “I love what I do — but I am always busy and quarantine gave me the time to do things I wouldn’t always have been able to do — watch an entire box set in a day, cook, go for walk,” she told Closer. “It’s important we do little things we enjoy and are kind to ourselves.”
“At first, it was strange because I am not used to being still — but during quarantine, you have no choice but to be still,” she added. “Then you start to realize during lockdown you are stuck there with your own thoughts and your imagination and it really helped my creativity blossom.”