Gucci Mane stars in teaser for Beyoncé’s new Icy Park line
Bey’s new “alpine-inspired” Ivy Park line is “coming soon.”
Gucci Mane makes a subtle cameo in Beyoncé’s new trailer for Icy Park, the next line to emerge from her Adidas x Ivy Park collaboration. While Guwop’s face remains hidden in the teaser clip, fans recognized him from his giant wedding ring.
According to WWD, Gucci is one of several celebrities modeling for Bey’s latest campaign. In press photos for the line, Gucci can be seen wearing an all-white tracksuit; while Hailey Bieber, Kaash Paige, Akesha Murray, Shi Gray and Kyla Coleman rep other styles. The Queen Bee herself can also be seen wearing a white furry hat, gloves and jumpsuit.
The video, which is posted on the Ivy Park website, does not reveal a drop date for the line, but promises the winter-themed collection is “coming soon.” According to WWD, the line will include apparel, footwear and accessories “that blend alpine-inspired elements with classic streetwear references.”
The brand also reportedly hopes to inspire “creativity, individuality and imagination” with the new collection and will introduce a new Ivy Park monogram on some of the pieces. The line will also see five new styles of shoes, including a new Super Sleek Boot and updates to the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers.
WWD writes that Ivy Park partners have described Icy Park as “refreshingly chill, effortlessly functional, relentlessly stylish and always inclusive” and with a number of “bold apparel pieces.”
Marketing for the upcoming line also incorporates the phrase “This is your park,” which Beyoncé introduced in October ahead of her second Ivy Park drop. In a video on Instagram, the Lemonade star said she was inspired to find her “park” during the pandemic.
“This year, it was the first time in my life I’ve been so still,” she said in the clip. “When you have nowhere to go, what do you do?”
Bey encouraged her fans to find their “beast mode” and what drives them; otherwise known as their “park.”
Watch the teaser for Bey’s forthcoming Icy Park line and see photos below.
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