/  12.22.2020

Yesterday (Dec. 21) marked the 10-year anniversary of Nipsey Hussle’s debut mixtape, The Marathon. The project marked Nipsey’s first output through his own label, All Money In No Money Out, and was the beginning of a successful mixtape run, including The Marathon Continues and 2013’s Crenshaw, which he famously sold copies of for $100.

To celebrate The Marathon turning 10 years old, Nipsey’s The Marathon Clothing shared a special announcement.

“Today marks 10 years since the release of #TheMarathon. A project our team holds near and dear to our hearts for many reasons,” the brand wrote on Instagram. “It represents the story of Nipsey’s resilience and unwavering faith in his mission, and the authenticity and honesty in his message. It also was the first seed planted in the Marathon brand that gave fruit to many other branches that Nipsey architected, as only he could do.”

“In commemoration of this anniversary we’re proud to announce our collaborative effort with Okidoki to bring to life an interactive live visual album experience coming in 2021,” the post continued. “The experience will give viewers [an] intimate look at the era that helped shape this masterpiece. The people, the places, the stories, and more. Stay tuned, official drop date coming soon!”

Okidoki helmed the album visualizer for PARTYNEXTDOOR’s PARTYMOBILE and produced footage from Diddy’s star-studded 50th birthday celebration. The Marathon Clothing’s post also includes a snippet of what fans can expect from the “visual album experience,” which transports viewers back to 2010 (peep the nostalgic iPod) and centers around the corner of Crenshaw and Slauson, where Nipsey’s store is located.

Last month, vandals attacked the Los Angeles store and smashed the building’s windows. Nipsey and his brother Sam opened the storefront in 2017 and Nipsey had intended to build it out as a “smart store” that focused on user experience.

“We had a ton of different takes of how we wanted to execute it,” Nipsey previously told Billboard. “We wanted to use a model like Starbucks where there’s an experience in it. It’s free WiFi, you can come and get some work done. It’s jazz in the background. While you’re sitting down, there’s a ton of products around you that cater to the most likely patron that’s going to walk into a Starbucks — a college student, a professional who just got off work. The model for this is having that curated experience.”

Tragically, Nipsey was gunned down outside of the store in 2019. See Marathon Clothing’s announcement about his The Marathon mixtape anniversary below.


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