/  12.02.2020

Fresh off the heels of his recent release, Nobody Safe with NBA YoungBoy, Rich the Kid is back today with a brand new single and music video titled “So Heartless.” The video features cameos from Lil Wayne, Lil Tjay, Famous Dex, Rich’s fiancé Tori Brixx and more. On the song, Rich even also addresses his label situation and his decision to go independent:

Had to tell the label, “Fuck yeah, I’ma do it on my own.” Why they gettin’ on the racks, but they ain’t even on the song. Lil’ bitch, she from Savana, wanna fuck me for my Chrome, said she really really proud of me, but watchin’ me for long. I’m so heartless, ain’t no love that I forgot just where the heart is. Momma told me got her feelings when I started’ cause tryna get my n****s rich, I’m stressin’, heartless.

Rich The Kid delivered his BOSS MAN album earlier this year in April, which saw features from Lil Baby, Future, DaBaby, Post Malone, Nicki Minaj, and Lil Tjay. YoungBoy NBA also has two appearances on the album. YoungBoy released Top in September, which went on to grab the top of the Billboard charts.

The new 15-track Nobody Safe project includes guest features from Lil Wayne, Rod Wave, Quando Rondo, as well as production from Wheezy, Murda Beatz, Louie Bandz and more. The “Automatic” visual is the most recent visual shared, an was the second taste of the album following the release of the lead single, “Bankroll.” The “Bankroll” music video released last month and quickly cracked YouTube’s trending top 10. Production on the project is handled by a roster of multi-platinum hitmakers including Wheezy, Murda Beatz, CashMoneyAP, CHASETHEMONEY, Louie Bandz and more.

Check out Rich The Kid’s brand new music video for “So Heartless” down below.


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