DJ Megan Ryte enlists ASAP Ferg and Will.i.am for “Culture” video
“Culture” is the first single from Ryte’s forthcoming debut album, set to drop in early 2021
DJ Megan Ryte has recruited A$AP Ferg and Will.i.am for her latest single, “Culture.” The track addresses issues like racism and cultural appropriation, and the Nabil-directed the black-and-white video for the track is shown through the perspective of a “culture vulture.” On the song, A$AP delivers a hook that makes the message crystal clear:
They hate our melanin and culture. We run shit, sports and culture. Try to take all our souls and culture. For every n***a that they locked we got the culture. Want us in the food desert, with the soda. Till I pull up with the, like a soldier. Everybody in the hood getting over. Fuck the vultures (Skrrt-skrtt).
In September, A$AP Ferg released his latest body of work Floor Seats II, which originally saw 10 new tracks from the Harlem star and features from Diddy, Marilyn Manson, Tyga, Mulatto, Lil Wayne, Nicki Minaj, Fivio Foreign, and more. Floor Seats II follows last year’s EP Floor Seats. “Culture” is the first single from Ryte’s forthcoming debut album, set to drop in early 2021 via her new Ryte Way Music label, supported by Platoon.
Coinciding with the release, Megan made sure to explain what the intention was behind the single:
“This song is a statement record that recognizes the importance of Black cultural contributions around the world. With Will.i.am and ASAP Ferg lending their voices to the track … I’m doing it for the culture … I’m so excited for this single to be the first release off of my album. Not only did Will.i.am and Ferg kill it but Nabil is such an amazing visionary and he brought the song to life! My debut album represents me as a DJ but also as a label owner, executive, A&R, producer, and all-around creative.”
Watch the new “Culture” video from DJ Megan Ryte, A$AP Ferg, and Will.i.am down below.
YOU MIGHT ALSO LIKE
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!
On Oct. 10, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University.
The Walmart HBCU Black & Unlimited Tour made its final stop at Mississippi Valley State University (MVSU) and left a lasting impact on students and alumni alike.
After unveiling their state of the art creative studio on the campus of Central State University, Walmart brought the HBCU Black & Unlimited Tour to Virginia State University (VSU) on Oct. 13.
Walmart HBCU Black & Unlimited Tour brings attention and wisdom to North Carolina Central University
On Oct. 17, Walmart brought the third stop of the HBCU Black & Unlimited Tour to North Carolina Central University (NCCU).
REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.
The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.
Take a look inside the Makers Studio presented by Walmart at REVOLT WORLD, a space where Black creators could hone in on their brand and see it come to life.
Fly Guy DC taps in with REVOLT WORLD attendees to learn what the Opportunity Center, presented by Walmart, means to them and their futures.
In the season finale of “Bet on Black,” special guest judge Ray J joins as the finalists take the main stage to show they have what it takes to win the $200,000 grand prize; Melissa Butler and Eunique Jones Gibson mentor. Presented by Target.
In October, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University. The HBCU located in Wilberforce, OH was the first stop on Walmart’s Black and Unlimited HBCU Tour.
In this exclusive interview, DDG opens up about his fashion inspiration, what drew him to girlfriend Halle Bailey, dealing with negative opinions about his relationship, and more. Read up!
Here’s a list of rappers who are named after food. Enjoy — or shall we say, “Bon appetit”?