/  10.12.2020

“I wrote this song out of love. I don’t want to sit back and just watch, I want to act,” writes Rotimi about his newest single. In an effort to unite people amidst troubling times, the singer has unleashed a video for his powerful track “UNITY.” On the new song, Rotimi sings about the importance of unification during both the troubling times and the good times:

“Whole world at a stand still. We’re fighting for justice. No need for division, no, we all got a purpose. I cry for the mothers, I cry for my brothers. Gone too soon over difference of colors. Why does race even matter? We all in the same lane, so let’s talk about unity.”

The song appears on EMPIRE Presents: Voices For Change, a compilation album presented by EMPIRE dedicated to empowering listeners in the name of social justice that released in September. The 21-track conceptual project features music from Lloyd, Mozzy, PJ Morton, D Smoke, Rotimi, Rexx Life Raj, Audio Push, Sammie, Jackboy, and many more. The subject matters stretches from police brutality, to unity, to empowerment, and everything in between. When tuning in, it’s worth noting some proceeds from the project and singles will be donated to the ACLU.

In an interview from earlier this year, Rotimi spoke about how his approach towards his music has evolved over the years:

“Well, I don’t have to sneak into studios anymore. That’s No. 1. But you know, when you’re putting in 10,000 hours, you get to a place where you’re still a student, but also a master of your class. The Resume did super well for me when I was in Chicago because it gave me a lot of confidence to keep doing what I’m doing now. Now, the world is my platform.”

Press play on Rotimi’s new video for “UNITY” down below.


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