Photo: Getty Images/AFP/Angela Weiss
  /  06.17.2020


J. Cole is back. In the midst of all of the chaos currently happening in our country and around the world, the Dreamville emcee makes a big return with “Snow On Tha Bluff,” a poem-esque cut that sees production from Cole and Kelvin Wooten. On the 4-minute track, Cole speaks on the current injustices that we’re facing, including police brutality, racism, systematic oppression, and much more, as well as how we’re all struggling to fight it due to division amongst our own. He also accepts his own reality that, while many feel he has a superhuman power thanks to his wealth and fame, he’s really just another human looking for the right ways to take care of him and his family:

“This change is inevitable but ain’t none of us seen this before, therefore we just gotta learn everything as we go/

I struggle with thoughts on the daily, feel like a slave that somehow done saved enough coins to buy his way up outta slavery/

Thinkin’ just maybe, in my pursuit to make life so much better for me and my babies, I done betrayed the very same people that look at me like I’m some kind of a hero/

Because of the zeros that’s next to the commas, but look here I promise I’m not who you think…/”

“Snow On Tha Bluff” marks the first official solo release from J. Cole since the chart-topping single “Middle Child,” which appeared on last year’s Dreamville compilation Revenge Of The Dreamers III — a project that saw several collaborations from Cole and his talented labelmates alongside their respective peers within the culture. Prior to that, the Fayetteville native delivered his fifth studio LP KOD, which earned Cole his fifth number one on the Billboard 200 thanks to a whopping 397,000 album equivalent units sold.

Fans can press play on “Snow On Da Bluff” below.



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