Photo: Brad Barket/Getty Images for Fast Company
  /  06.16.2020


Kanye West is looking to expand his empire. The Jesus Is King rapper is reportedly preparing to launch a Yeezy cosmetics line, which will include a broad range of makeup, hair and skin products.

According to legal documents obtained by E! News, ‘Ye has filed his Yeezy trademark to encompass “cosmetics, facial makeup, concealers, blushers, facial powders, foundation makeup, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils” and more.

For skincare products, the Yeezy brand will reportedly offer “eye creams, facial cleansers, toners, facial exfoliants and scrubs, facial creams, facial moisturizers and facial lotions.”

Other product avenues will include items for hair, nails and body, as well as perfumes and appliances. E! News reports that ‘Ye filed the trademark earlier this month (June 2).

While he hasn’t publicly announced the venture, this wouldn’t be the first time the hip hop mogul branched out into cosmetics. Back in 2017, Kanye filed paperwork to launch his Donda Cosmetics beauty brand, which was named after his late mother. The Source also reports that in 2009, Kanye signed a licensing deal alongside Rihanna and JAY-Z for a collaborated perfume line with Parlux.

Back in April, Forbes reported that Kanye’s Yeezy empire and other his other income revenues had officially led him to become a billionaire. However, the outlet and the Chicago native disagreed on the exact amount.

“Given the illiquidity of these myriad assets and the lack of independent backup, we’re giving all of this a 50% haircut: That’s about $125 million in assets, outside of his Yeezy crown jewel,” Forbes said in a statement. “Then, there’s debt: Between mortgages, advances and other liabilities, we saw about $100 million that West is on the hook for. All told, our current net worth estimate for Kanye West: $1.3 billion.”

Kanye reportedly challenged the math and texted a Forbes journalist, “It’s not a billion. It’s $3.3 billion since no one at Forbes knows how to count.”

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