Photo: Getty Images/Prince Williams
  /  05.18.2020


By now, you’ve probably heard Future’s eighth studio LP High Off Life, which sees 21 new tracks from the Atlanta star and features from Drake, Lil Baby, DaBaby, Lil Uzi Vert, Young Thug, Travis Scott, and more. Already confirmed by the rapper as a Gold-certified release, the project looks to earn another Billboard number one with a projected 175 to 180 thousand album equivalent units sold during its first week. Speaking to XXL, Future described the creation of the album, which was led by the chart-topping single “Life Is Good”:

“This album right here defines me at a creative level. Going to the next level where you just going to the next level and always going outside the box, but still remaining true to my core fans and my core audience. It’s me trying new things. I want to remain true to self, but also true to my fans and just giving them a good project, a great project to be able to listen to, but also for different artists to be able to feed off of, create off of, come up with different ideas and just being at the forefront of just making a solid album, a solid, complete album. It’s just very important to me.”

Today, he delivers another visual from the project for “Hard To Choose One,” which is produced by VOU and Southside and was preceded by social media teasers that were posted earlier this year. Directed by Rambino, the visual is a collection of flashy shots in different locations, complete with the usual hip hop combination of women, cars, jewelry, and the nightlife atmosphere. It’s essentially a FOMO-worthy clip for most of us viewers, who are currently still hunkering down at home during the Coronavirus pandemic.

Press play on Future’s “Hard To Choose One” visual below.



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