After seemingly shunning the digital world with his physical-only release Grime MC, Jme has begun gradually delivering releases from the project to internet platforms in the form of new singles and creative visuals. Following clips for “96 Of My Life,” “Issmad,” and “You Watch Me,” the Boy Better Know general liberates another for “This One,” which sees him switch up his style a bit over Deeco’s hard-hitting production:
Top eight on MySpace, stop begging it, not taking my place nah, forget it/
Stop wasting time, yeah hotstepping, I’m not snaking my mates, I’m repping it/
Boy Better Know, my fee went up ‘cause I don’t do shows, making bucks, just jamming at home/
Put my feet up and wiggle my toes, man are out here all thinking they’re hot ‘cause they got couple views on the computer/
Man are out here chatting like I’m not hot though ‘cause I’m not a drug abuser/”
The Matthew Walker directed visual also stars Mehmet, grime peer P Money and blood brother Skepta. The clip tells the story of a robbery gone bad backwards, eventually revealing that one of the thieves double-crossed Jme from the heist’s planning stage.
Currently, streaming fans are only able to enjoy singles from Grime MC, which dropped last November and features additional appearances from Skepta, Big Zuu, P Money, Shakka, Giggs, President T, Wiley, and Merky ACE. Despite the physical-only option, the album still landed Jme a top 30 position on the official UK Albums chart.
In my head it’s nothing, it’s absolutely nothing. It’s just art, you know. Graffiti’s art, but you don’t see graffiti in the Royal or National Gallery, you know what I mean? Graffiti’s on the street. That’s where it belongs… Music’s art. I think that we’ve been told, when you make music, it has to go here. This is where music goes, alright everyone? But, it doesn’t feel like it should go there when I make it.
You can press play on “This One” below.