/  03.10.2020


Make no mistake: Jim Jones delivered one of last year’s best hip hop efforts with his seventh stupid LP El Capo, which saw 16 tracks from the Harlem legend and appearances from Rick Ross, Maino, Fabolous, Cam’ron, Jadakiss, Curren$y, Benny The Butcher and more. This week, he drops off a new visual from that project for “Love Of The Hustle,” which sees assistance from Trav.

Directed by Shula The Don, the visual sees the rappers engaging in a Miami heist on the water, before hitting up Prime One Twelve to celebrate in luxurious fashion. A nude woman can be seen in the middle of a shower during said robbery, effectively earning this video a needed disclaimer for any who choose to press play while at work.

The Heatmakerz-produced track features the kind of hood rich lifestyle bars that match the vibes Jim, Trav and their crew give off in the clip:

“N***as levelin’ up when they know the level is us/

If I buy a watch I’ll bust it or even bezel it up/

They know my jeweler got a hell of a touch/

Make movies and even my trailers is tough/

Saw the boys when they was trollin’ the truck/

I got opps, thought they was real, but they was tellin’ on us…/”

Previously, Jim Jones dropped visuals for the tracks “Good Die Young,” “Make No Issues Of It,” “NYC,” and “State Of The Union.” His collaborator, Trav, recently dropped off two new visuals of his own for “Real N*** Party” — which features Chicago star Lil Durk — and “Mexico.” Both of Trav’s releases are expected to appear on his forthcoming release Nothing Happens Overnight.

Fans can check out the video for “Love Of The Hustle” below. Those who slept on Jim Jones’ latest masterpiece can also check out a full stream of El Capo here.

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