Honey Pot owner says sales increased after trolls left comments calling her ad “racist”
The Honey Pot owner Bea Dixon says sales have increased by 50% after trolls called her Target ad “racist.”
The Honey Pot owner Bea Dixon said that sales for her herbal feminine cleanser company have jumped by 50% since trolls left negative comments and ratings about her products following the airing of the company’s Target ad.
Target chose to highlight The Honey Pot as a featured company for their Black History Month “Founders We Believe In” series. In the ad, Dixon talked about how important it is for her company to do well so that the next black girl with an idea can have better opportunities.
“The reason why it’s so important for Honey Pot to do well is so the next black girl that comes up with a great idea – she can have a better opportunity,” said Dixon during the 30-second ad. “That means a lot to me.”
While her words were inspirational for some, others deemed what she said as “racist.”
“Black girls are empowered using this product… I guess whites girls aren’t. I’ll be letting Target know about this racist company,” wrote one reviewer, according to Buzzfeed.
“I was an avid fan and enthusiastic user of HoneyPot products. But recent marketing efforts with Target have highlighted a racially motivated component to the company that I am not only uncomfortable with, but outright disagree with,” another reviewer wrote.
“Racist company. Black fragility on full display,” another troll wrote.
Dixon told Buzzfeed that sales have since doubled. “I said nothing about our product being only for black girls,” she said. Honey Pot’s website says that its products are “made by humans with vaginas, for humans with vaginas.”
Black Twitter was not letting The Honey Pot go down without a fight. They left positive reviews and comments about the company and many people have purchased products from Dixon’s company.
Target is choosing to stick by Dixon and The Honey Pot. The retail giant released a statement to USA Today saying, “We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story.”
Check out The Honey Pot’s ad for Target below.
YOU MIGHT ALSO LIKE
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
On Oct. 10, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University.
The Walmart HBCU Black & Unlimited Tour made its final stop at Mississippi Valley State University (MVSU) and left a lasting impact on students and alumni alike.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
After unveiling their state of the art creative studio on the campus of Central State University, Walmart brought the HBCU Black & Unlimited Tour to Virginia State University (VSU) on Oct. 13.
Walmart HBCU Black & Unlimited Tour brings attention and wisdom to North Carolina Central University
On Oct. 17, Walmart brought the third stop of the HBCU Black & Unlimited Tour to North Carolina Central University (NCCU).
In October, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University. The HBCU located in Wilberforce, OH was the first stop on Walmart’s Black and Unlimited HBCU Tour.
Groovey Lew on hip hop style, Johnell Young's industry secrets, BGS salon's wig mastery and more | 'Black Girl Stuff'
Fashion King Groovey Lew on masterminding hip-hop’s most iconic looks. Actor Johnell Young reveals the secret to breaking into the entertainment industry. Celebrity hairstylist Dontay Savoy and got2B ambassador Tokyo Stylez are in the BGS Salon with the perfect wig install. Plus, comedian Lauren Knight performs.
In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!
On this all-new episode of “On In 5,” multitalented Nigerian artist Pheelz opens up about waiting for his opportunity to fully express himself through music, his inspirations and emotions, and the musical icons he grew up admiring. Watch!
Kareem Cook talks growing up in The Bronx, studying at Duke & networking | 'The Blackprint with Detavio Samuels'
On this all-new episode of “The Blackprint with Detavio Samuels,” the host and REVOLT CEO sits down with Kareem Cook. Throughout the introspective episode, Cook talks growing up in The Bronx, studying at Duke and being nervous to be in the South at the time, network vs. education, taking advantage of your opportunities, and connecting with Debbie Allen. Watch!
Tiffany Haddish on therapy, wild fan interactions & the upcoming 'Haunted Mansion' movie | 'The Jason Lee Show'
On this all-new episode of “The Jason Lee Show,” the one and only Tiffany Haddish sits for a must-watch conversation about wild interactions with fans, her new movie ‘Haunted Mansion,’ bringing her therapist on dates, and being present. Watch the hilarious interview here.
For this all-new episode of “On In 5,” singer-songwriter BNXN discusses his journey from IT to music, finding his voice and originality, linking up with Wizkid for their hits “Mood” and “Many Ways,” and what fans can expect from him this year — including a new album. Watch the full episode here!
REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.
This is the inspiring story of Karen Washington, a pioneering urban farmer who has been revolutionizing urban spaces by transforming them into vibrant community gardens and educational hubs. Sponsored by State Farm.
The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.