YG’s 4Hunnid label inks joint venture deal with Epic Records
YG’s 4Hunnid label inks joint venture deal with Epic Records.
“Me and my team have been doing innovative, legendary stuff for years—helping keep the West Coast alive,” YG said in a statement to Variety. “Now, Epic comes through at the best possible time with a platform for our expansion. I’m proud of this opportunity and will make the most of it.”
Under the new joint venture, Epic will handle all distribution, release, and marketing of all music released under 4Hunnid. The first release is set to be from Compton female rapper Day Sulan, who was featured on YG’s 2019 single, “Her Story.”
“We at Epic are delighted by this joint venture with YG and his forward-thinking 4Hunnid brand,” says Sylvia Rhone, Epic chairwoman and CEO. “YG perfectly represents the new face of hip hop music: versatile, creative, multifaceted, and steeped in history but versed in current trends. This marks an exciting addition to our roster and offerings.”
“We different,” he said. “We 4Hunnid, you know. We like red. We from the West Coast. Like I don’t think nobody could get it how we tryna do it on the West Coast. Ain’t nobody did especially in artist relations. We ain’t fuckin with you if we feel like you can’t be around for 20-plus years. It’s a lotta other artist-owned labels who want artists with hot singles like for right now and that’s cool because that’s the easy money but we getting brands. We teach artists how to build brand and be businessmen and business ladies.”
He continued, “It’s just bigger than being an artist and putting out an album. In the record business, if you sign an artist that don’t really know too much about the business, you can really get over on them in a lot of different ways so it’s a lot of people that don’t give artist the game because they’re trying to make the most money in the fastest way off their artists. They ain’t trying to be business partners with their artists. We bring that to the table.”
Congrats to YG on his new joint venture deal with Epic Records.
YOU MIGHT ALSO LIKE
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!
Take a look inside the Makers Studio presented by Walmart at REVOLT WORLD, a space where Black creators could hone in on their brand and see it come to life.
REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.
Fly Guy DC taps in with REVOLT WORLD attendees to learn what the Opportunity Center, presented by Walmart, means to them and their futures.
In the season finale of “Bet on Black,” special guest judge Ray J joins as the finalists take the main stage to show they have what it takes to win the $200,000 grand prize; Melissa Butler and Eunique Jones Gibson mentor. Presented by Target.
The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.
Walmart supports HBCU students and encourages them to be Black & Unlimited. Fly Guy DC talked to a few at REVOLT WORLD about how being an HBCU student has changed their lives.
Here’s a list of rappers who are named after food. Enjoy — or shall we say, “Bon appetit”?
In this exclusive interview, DDG opens up about his fashion inspiration, what drew him to girlfriend Halle Bailey, dealing with negative opinions about his relationship, and more. Read up!
Whether it be the triumphant “Not Afraid” or resilient “Soldier,” Eminem’s music has the power to inspire you to reach your goals.
The artist has remained remarkably consistent in her song lyrics about making money, telling off haters and feeling liberated since her debut.