Hailing from Pomona, California, hip hop upstart JAHMED is taking it back to the essence with his latest visual for “FIAT,” a super-short, hard-hitting track that sees production from Z. JAHMED finds a perfect mix between old school vibes and rapid fire lyricism reminiscent of artists like Denzel Curry, Maxo Kream, and – one of his influences – Three 6 Mafia:
“Small talk from my family, they keep askin’ ‘bout my deal/
I need feed my granny, f*** yo’ Grammy, I’m on tilt/
I did this off-balance, ‘cause my talent is so skilled/
Rollin’ big body, I kick my foot through yo’ door/
I get to wavin’ that semi, pack up that duffy with dough/
Not a scratch on my Nina, my n***a smokin’ sativa/
I turn the Mazda to Beamer, that b***h is proof, I don’t need her/
I turned the booth to a steamer/
Left the Neuman a fever/
Me no sleepy, I’m wide open to f*** up you divas/
I got a feelin’ that lotta n***as gon’ try to deceive me/
Me not trippin’, got God with me, these preyers is schemin’/”
The accompanying black-and-white clip – courtesy of Polygon – matches the song’s intensity with fast moving shots and flickering graphics showcasing JAHMED and his tribe in different parts of his city (think a souped up, condensed version of Kendrick Lamar’s “King Kunta”). The video also reportedly acts as a tribute to JAHMED’s late aunt, Donna “Duck” Lee.
This isn’t the first rodeo for the 24-year-old artist, either. “FIAT” follows a previous release, “ARCHIVE,” which first premiered on Zane Lowe’s Beats 1 radio show. An equally-dope music video for that single dropped back in January.
Press play on “FIAT” below, which is also out now on all major streaming platforms. Look out for more from JAHMED soon.