In 2019, JAY’s Roc Nation and NFL alliance granted him influence over the football league’s musical events, including the Super Bowl halftime show, and was contingent on the request that the NFL spend $100 million over the next decade on social justice efforts. At the time, some critics were confused by JAY’s partnership with the league. However, he says he can take the criticism in stride as long as he’s making progress in the fight against police brutality and social injustice.
“As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple rounds of negative press,” he told the outlet.
Spotlight had especially been turned toward the league following Colin Kaepernick’s peaceful National Anthem protests. The former San Francisco 49ers quarterback was subsequently blackballed from the NFL for criticizing police brutality.
“No one is saying he hasn’t been done wrong,” JAY addressed the situation. “He was done wrong. I would understand if it was three months ago. But it was three years ago and someone needs to say, ‘What do we do now — because people are still dying?’”
JAY also said that although he and Kaepernick have different strategies when it comes to the league, they are fighting toward the same goal.
“We are two adult men who disagree on the tactic but are marching for the same cause,” he said.
Beyond his partnership with the NFL, JAY’s Team Roc—the philanthropic arm of Roc Nation— has already made great strides, with the latest being the fight against inhumane treatment at Mississippi state prisons. Team Roc and Yo Gotti have led the cause by exposing the terrible conditions inside Mississippi’s Parchman prison and pressuring the state’s governing officials to change their prison system.
Last year, Meek Mill, Roc Nation and the NFL also launched the “Everyone’s Child” PSA series, highlighting the community-wide effects of police brutality. The video series has gone on to tell the tragic stories of Botham Jean, Antwon Rose II, Danroy “DJ” Henry and more.
YOU MIGHT ALSO LIKE
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
On Oct. 10, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University.
The Walmart HBCU Black & Unlimited Tour made its final stop at Mississippi Valley State University (MVSU) and left a lasting impact on students and alumni alike.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
After unveiling their state of the art creative studio on the campus of Central State University, Walmart brought the HBCU Black & Unlimited Tour to Virginia State University (VSU) on Oct. 13.
Walmart HBCU Black & Unlimited Tour brings attention and wisdom to North Carolina Central University
On Oct. 17, Walmart brought the third stop of the HBCU Black & Unlimited Tour to North Carolina Central University (NCCU).
In October, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University. The HBCU located in Wilberforce, OH was the first stop on Walmart’s Black and Unlimited HBCU Tour.
Groovey Lew on hip hop style, Johnell Young's industry secrets, BGS salon's wig mastery and more | 'Black Girl Stuff'
Fashion King Groovey Lew on masterminding hip-hop’s most iconic looks. Actor Johnell Young reveals the secret to breaking into the entertainment industry. Celebrity hairstylist Dontay Savoy and got2B ambassador Tokyo Stylez are in the BGS Salon with the perfect wig install. Plus, comedian Lauren Knight performs.
On this all-new episode of “On In 5,” multitalented Nigerian artist Pheelz opens up about waiting for his opportunity to fully express himself through music, his inspirations and emotions, and the musical icons he grew up admiring. Watch!
Kareem Cook talks growing up in The Bronx, studying at Duke & networking | 'The Blackprint with Detavio Samuels'
On this all-new episode of “The Blackprint with Detavio Samuels,” the host and REVOLT CEO sits down with Kareem Cook. Throughout the introspective episode, Cook talks growing up in The Bronx, studying at Duke and being nervous to be in the South at the time, network vs. education, taking advantage of your opportunities, and connecting with Debbie Allen. Watch!
Tiffany Haddish on therapy, wild fan interactions & the upcoming 'Haunted Mansion' movie | 'The Jason Lee Show'
On this all-new episode of “The Jason Lee Show,” the one and only Tiffany Haddish sits for a must-watch conversation about wild interactions with fans, her new movie ‘Haunted Mansion,’ bringing her therapist on dates, and being present. Watch the hilarious interview here.
For this all-new episode of “On In 5,” singer-songwriter BNXN discusses his journey from IT to music, finding his voice and originality, linking up with Wizkid for their hits “Mood” and “Many Ways,” and what fans can expect from him this year — including a new album. Watch the full episode here!
In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!
This is the inspiring story of Karen Washington, a pioneering urban farmer who has been revolutionizing urban spaces by transforming them into vibrant community gardens and educational hubs. Sponsored by State Farm.
Lauren London sparks conversation on how Black parents unintentionally give kids negative outlook on money
At the live taping of “Assets Over Liabilities” at REVOLT WORLD, Lauren London opened up about how witnessing the financial decisions adults made during her childhood fueled her outlook on money.
“Every time I’m in trouble, it’s been Black men that have come to my aid,” Madam DA Fani Willis said at REVOLT WORLD while speaking on the stereotype that they are not dependable or worth dating.