In 2019, JAY’s Roc Nation and NFL alliance granted him influence over the football league’s musical events, including the Super Bowl halftime show, and was contingent on the request that the NFL spend $100 million over the next decade on social justice efforts. At the time, some critics were confused by JAY’s partnership with the league. However, he says he can take the criticism in stride as long as he’s making progress in the fight against police brutality and social injustice.
“As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple rounds of negative press,” he told the outlet.
Spotlight had especially been turned toward the league following Colin Kaepernick’s peaceful National Anthem protests. The former San Francisco 49ers quarterback was subsequently blackballed from the NFL for criticizing police brutality.
“No one is saying he hasn’t been done wrong,” JAY addressed the situation. “He was done wrong. I would understand if it was three months ago. But it was three years ago and someone needs to say, ‘What do we do now — because people are still dying?’”
JAY also said that although he and Kaepernick have different strategies when it comes to the league, they are fighting toward the same goal.
“We are two adult men who disagree on the tactic but are marching for the same cause,” he said.
Beyond his partnership with the NFL, JAY’s Team Roc—the philanthropic arm of Roc Nation— has already made great strides, with the latest being the fight against inhumane treatment at Mississippi state prisons. Team Roc and Yo Gotti have led the cause by exposing the terrible conditions inside Mississippi’s Parchman prison and pressuring the state’s governing officials to change their prison system.
Last year, Meek Mill, Roc Nation and the NFL also launched the “Everyone’s Child” PSA series, highlighting the community-wide effects of police brutality. The video series has gone on to tell the tragic stories of Botham Jean, Antwon Rose II, Danroy “DJ” Henry and more.
YOU MIGHT ALSO LIKE
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!
Take a look inside the Makers Studio presented by Walmart at REVOLT WORLD, a space where Black creators could hone in on their brand and see it come to life.
REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.
Fly Guy DC taps in with REVOLT WORLD attendees to learn what the Opportunity Center, presented by Walmart, means to them and their futures.
In the season finale of “Bet on Black,” special guest judge Ray J joins as the finalists take the main stage to show they have what it takes to win the $200,000 grand prize; Melissa Butler and Eunique Jones Gibson mentor. Presented by Target.
The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.
Walmart supports HBCU students and encourages them to be Black & Unlimited. Fly Guy DC talked to a few at REVOLT WORLD about how being an HBCU student has changed their lives.
Here’s a list of rappers who are named after food. Enjoy — or shall we say, “Bon appetit”?
In this exclusive interview, DDG opens up about his fashion inspiration, what drew him to girlfriend Halle Bailey, dealing with negative opinions about his relationship, and more. Read up!
Whether it be the triumphant “Not Afraid” or resilient “Soldier,” Eminem’s music has the power to inspire you to reach your goals.
The artist has remained remarkably consistent in her song lyrics about making money, telling off haters and feeling liberated since her debut.